ONEFORTHEROAD

Getting in BACKSTAGE

Backstage Operators Keep It Down to Earth Amongst the Stars 

BEVERAGENEWS

• James Boag's Hits the States
• The Margarita King
• Live for the Fiesta
• 80 Strong
• Ultra Amber, Ultra Favor

MONEYMAKERS

• POS Proft Assist
• RED GOLD
• GIVE IT A SHOT
• A Crush on Revenue
• Eat It Up

BUZZTIME REPORT 

Making Cinco a Cinch

This Holiday Grows Every Year.
Why Shouldn't Your Crowds and Profits?

SPINCONTROL 

CDs Already Are on the Way Out
and MP3 Players Are Doing a Number on the DJ Scene

Time to Rise and Shine

Spring Sports Activities Usher in a New Season of Sales

Spring is in the Air, and so is opportunity for ambitious bar owners to turn activity into an asset. With the winter doldrums fading away, it’s
prime time to promote everything outdoors to guests.  

The Fiesta Gets Bigger

Fiesta Latina Joins Expo Comida Latina for the Largest Hispanic Beverage and Food Event in North America.

    The Nightclub & Bar Beverage and Food Fiesta Latina — which has been held in San Diego and Los Angeles in recent years — is back, bigger and better. For operators wanting to drive profits with Latin-themed concepts and promotions, it’s the premier show to attend.

Measurable Success
Beverage Portion Control is the Art of Smart

The scenarios are endless. The bartender knows a customer likes a stiff drink, so he pours in a little extra for a bigger tip. A cute girl comes in, and the bartender wants to make an impression on her, so he beefs up her Cosmo.

A Lot to Life About Latin American Beers

    Spanish, they say, is the loving tongue, but it doesn’t take fluency of the language for consumers to love the increasingly available variety of Latin-American beers in the United States.

Dressing Up
Your Glassware

Where There's a Logo, There's a Way
to Wow Crowds and Woo Sales

Don't just think about the drinks you serve; consider what you are serving them in. Each drink list is tailored to fit the clientele and adding logoed drinkware can only add to the style and advertising power of your establishment. While different for every venue, setting up a drinkware program has three important characteristics. Looking at each of these three in turn, Nightclub & Bar asked a pertinent question, got some answers and collected a few tips, as well.

Establish a Solid Wine Progam and Savor the Sales. Here's How 

So, you know very little about wine, but for whatever reason, you’re ready to experiment. No problem. Here’s how to go from wine novice to wine aficionado and reap the rewards of having a solid wine component in your nightclub, bar or other entertainment venue.

All-Star Roster and

Backbar Big-Hitters

Five Star and Market Maker Award Winners 

Six Times the Power of Value Brands

Put the Promotion In Motion

TEQUILAS IN FLIGHT 

The Spirit of Mexico is Now the Toast of North America 

Celebrate the History, Style and Evolution of This Quintessential Classic With Contemporary Recipes 

One of the Hottest Party Days of the Year, Cinco de Mayo Ushers in Summers and Sales

Trends. Recipes. Promotions. Presentations. Sales!

    The old days of “lick it, suck it, pound it” are spilling to the wayside just a bit to make way for the shot trends of 2006. While straight pours such as tequila, bourbon and whiskey are still in our hearts (and shot glasses), the club lights are bouncing off a more varied liquid selection in shooters these nights. And endless colors, tastes and sales options are going down smoother than ever.  

Milwaukee's Mantra Lounge Owners Are Making the Music for the Market

Ever so often a partnership forms in this industry that is so remarkable, it begs for its story to be told. Call it fate; call it fortune — time, creativity and ambition have a way of perfectly aligning to produce a club concept that simply was meant to be — and this is precisely the case with Milwaukee’s Mantra Lounge.

Looking Back, Looking Forward 

    I've say in this chair now for a year, after a good stint as co-pilot of a fast-moving magazine that does, indeed, resemble a jet carrying trustful passengers. The destination of this flight, however, is one of profit, but that in itself represents paradise to most of us in the industry. But, of course, we all take the job of having fun quite seriously.