Purpose Inspired Growth And Leadership At VIBE ConferenceFebruary 18, 2013 By: Kristen Santoro
GSD&M and The Purpose Institute's Co-Founder to Keynote the Vibe Conference
Jim Collins, best-selling author of Good to Great said of Roy Spence… “Roy Spence is dedicated to the idea that true greatness comes in direct proportion to passionate pursuit of a purpose beyond making money and has inspired and changed leaders in every sector.” I couldn’t agree more after having the pleasure of interviewing Mr. Spence as he prepares for this Keynote address at the VIBE Conference this coming March in Las Vegas, NV.
Roy Spence is Co-Founder and Chairman of GSD&M, a national and leading marketing communications and advertising company. He is also Co-Founder and CEO of The Purpose Institute, a consulting firm whose mission is to help people and organizations discover and live their purpose. Along with Haley Rushing, Spence co-authored the Wall Street Journal best-selling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.
According to Roy Spence a purpose statement is “a definitive statement about the difference an organization is trying to make in the world. It’s the reason why a company exists beyond making money.” He continued by stating that consumers should be behind everything that you do and help you to rediscover and articulate why you exists. You need to be willing and able to serve the connection between you and your guests.
It’s best to tell stories and layer the values that drive the ultimate purpose. “Without a purpose, there is no heartfelt motivation or inspiration to drive innovation in a constructive and meaningful way,” states Spence. He also stated that there are two things that every business should note weather in the hospitality industry or not. The first, not to make something up but to compliment what’s already there and, second, the role of advertising should be the icing.
During Roy Spence's keynote presentation he will share his leadership perspective on the organizations and leaders who will create the future. How they will all have one characteristic in common: they will be ‘Purpose Inspired.’ They will be driven to improve lives—not as philanthropy, but as the core business strategy. Winning on Purpose will be the mantra and the accelerator of passionate employee engagement, life improvement innovations and exceptional and sustainable performance. He deeply believes that entrepreneurship is the miracle of America. His mantra is “Don’t Do Mild” in work or life; follow your dreams, follow your passion and follow your purpose.
For more information on Roy Spence’s session, the show or to register, visit www.vibeconference.com.