Twitter facebook
 
Editors Blog

Nobody Asked Me, But...

August 23, 2011 By: Jack Robertiello

Nobody asked me, but*...

I find it hard to figure out how cocktail competitions deliver actual value to the brands that host and sponsor them beyond their initial introduction to their user base of bartenders. There are so many competitions with such varying prizes, rules and exposure, the lasting value does not seem to be in the development of really good recipes that will drive sales, which should have at least a LITTLE importance...

There's been a slow emergence of Scotch whisky cocktails lately, and I'd love to see many more on menus this autumm. Any bartender who tries is my new friend...

Even though it's a potential operational hassle, I wish more bars would find a way to offer smaller portioned drinks at happy hour: same recipe, shorter pours, discounted prices...

I think if the big beer companies don't find a way to stop focusing on container shape, size and gadgetry and make sense of how they can fit into the cocktail renaissance, it will take decades for them to regain lost ground among tastemakers...

The growth of farm-to-glass cocktail programs offers great promise, but even if you can't grow your own, fresh herbs and short-season produce on the bar slowly are becoming a sign of a cocktail program worth taking seriously. New York, this means you..

From the outside, the gin explosion, especially among those created by new American distillers, seems to bode well for the category. But the inconsistency in quality from bottle to bottle reveals it's a lot harder to make gin than most new distillers understand...

Here are the five drinks I rarely see menued that I think deserve better rotation in the "classic" section: the Hemingway Daiquiri, the Bloody Caesar, the Sidecar, the Rob Roy and the Ward Eight...

I want to be at the competition to reinvent the Alabama Slammer...

(*Stolen, with reverence, from one of the best sportswriters of the 1940s and '50s, Jimmy Cannon.)


Add Comment


© 2014 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.