Taffer Turns Around Turtle BayFebruary 12, 2013 By: Kristen Santoro
You waited long enough! The highly anticipated return of the hit show “Bar Rescue” on Spike TV happened this past Sunday when star and co-executive producer Jon Taffer set out to save Turtle Bay a New Orleans bar in the heart of Bourbon Street. If you missed it don’t worry, we have you covered with full episode breakdowns and recaps, along with on location blogs and recipes from the new concept – Spirits on Bourbon.
Owner Brad Bohanna opened Turtle Bay directly across the street from his former bar Treasure Isle and when doing so took then manager, now part owner of Turtle Bay, Steve Smith, with him. Since the split from the old venue, Turtle Bay has struggled to find its own identity, instead mimicking everything that was previously done by other bars on the street.
Due to the lack of branding, inconsistency of the bar staff and sickening food, the bar has failed to turn a profit and is losing $15K a month - on top of the $100K in legal fees they have already paid for a copyright infringement lawsuit filed by Treasure Isle.
Jon Taffer and his team of experts, Ricky Gomez and Chef Ron Duprat, set out to help this failing bar by rebranding the venue, training the staff and creating fresh new food items. However, in doing so it’s not met without some push back from the owners.
In the end, Taffer reveals Spirits on Bourbon – the new bar that has all the mysticism of New Orleans and all the necessities to turn a profit by pumping out drinks. Especially, one new creative drink that is sure to be a contender for all of the Bourbon Street patron’s attention – The Resurrection.
For more in-depth information about this episode click on the links provided here.
Make sure to check the Bar Rescue section of Nightclub.com each and every Sunday for more information from all your favorite episodes.