MGD 64 Rewards 64th Place Denver Marathon Finishers With Free BeerOctober 6, 2009
CHICAGO (October 5, 2009) – To celebrate its first year as the official beer sponsor of the 2009 Denver Marathon, and add a little fun and excitement for runners, MGD 64 today announced it will award free MGD 64 for one year to every male and female 64th place finisher* in each of the thirteen age categories.
“MGD 64 is the perfect beer for social and active beer drinkers with on-the-go lifestyles. Celebrating the 64th place finishers is a great way to reward runners who are literally on the go,” said Tristi Pfeiffer, MGD 64 marketing manager. “Whether runners place first or 64th, everyone can reward themselves with the fresh, crisp taste of MGD 64.”
In addition to awarding the 64th place finishers with “beer for a year,” MGD 64 will host an experiential area at the pre-race Target Health & Fitness Expo at the Colorado Convention Center where legal-drinking-age consumers can receive product information and samples of the 64-calorie beer. And as a post-race reward, MGD 64 invites all legal-drinking-age participants to celebrate their achievement with one free MGD 64 at the Finish Line Festival beer garden.
“Our partnership with MGD 64 is a great way for us to provide our participants, as well as their friends and families, with the best light beer available,” said Anton Villatoro, general manager for the Denver Marathon. “We utilize our Expo and Finish Line Festival to provide health and fitness products and information for our participants. This is a great setting for a brand such as MGD 64 to introduce its fresh, crisp taste to thousands of people who definitely have something to toast after finishing the race.”
With just 64 calories and 2.4 grams of carbohydrates, MGD 64 has steadily grown in popularity with calorie-conscious consumers since it launched nationally in the summer of 2008. This is the brand’s first year as the official beer sponsor of the eleven-event Rock ‘n’ Roll Marathon Series which hosts races in Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver, San Antonio, Las Vegas and Phoenix.
*Only participants 21 years and older are eligible to win a year’s supply of MGD 64