Sweet Spot For Suite 36October 7, 2013 By: Angela Bonnici
How this brand new lounge is able to market to a wider audience.
Nestled in the heart of the Midtown East business district, but also steps away from Fashion Avenue, tourist attractions and public transit hubs, it may be hard for a venue to find its personality. Right?
Not so for Suite 36 Restaurant & Lounge who knows exactly who they are. Although Suite 36 offers an eclectic seen, there is one variable that won’t waver: casual sophistication. Nightlife is an important part of the recreational package. From featuring renowned DJs to special events, late nights at Suite 36 will be perfect for guests who want to enjoy themselves in a cosmopolitan atmosphere without the hassle and intimidation of the velvet rope.
This modern multi-purpose event space, which offers a full service restaurant dining area, a 50 foot bar, over 42 large TV screens, multiple semi-private suites, skylights viewing the Empire State Building, a mezzanine and state of the art audio and visual capabilities, can accommodate a 300 person event just as easily as it creates the perfect setting for an after work drink or leisure sports viewing.
Located at 16 West 36th Street and 6th Avenue, Suite 36 presents a luxury experience with an extensive refined gastro menu, signature fresh juice cocktails and a large beer selection. With its tasteful and classy décor, Suite 36 seating ranges from traditional bar and communal tables to semi-private suite accommodations complete with climate control and personal TV screens. The Private mezzanine is fully functional for private gatherings from 10-75 people.
What is most appealing about the space, is the kind and modest service offered by everyone associated with the venue. While it felt very upscale, a sense of comfort and familiarity was prominent in the vibe. A customized approach for every event and guest helps emphasize this feeling of comradely and VIP service, without the lines and pretentious bouncers. A lot can be learned from this venue, as it strategically offers a no brainer recommendation for anyone from out-of-towners, Sunday-funday football fans (like Knick’s star and Jets fan J.R. Smith), to exclusive event planners. With a location smack in the middle of the Big Apple and a welcoming, friendly feel, this is a can’t-go-wrong destination to be reckoned with.