Taffer Turns Around Sand DollarJuly 7, 2013 By: Kristen Santoro
The Sand Dollar opened in 1976 as a gaming and blues bar two blocks off the strip in Las Vegas, NV. In the late 70’s blues music topped the charts and the bar quickly gained a famous reputation. Now, only 3% of the population really calls blues their favorite music genera and the bar is only 5 months away from closing their doors.
Owner Lisa’s staff has little respect for her management style and thinks that she doesn’t believe any one of them can handle a shift on their own. This is a fair assessment on Lisa’s part since they don’t even know what is in some of the simplest and more frequently ordered drinks on the strip. However, Lisa hasn’t taken the time to properly train them, failing as a manager.
Jon Taffer and his team of experts, Jen J and Anthony, are called in to help save the bar. They quickly assess the problem areas and get to work. The bartenders are brought to offsite training and Anthony and Taffer meet with the owners to loosen the gambling schedules.
In the end, Taffer needed to find ways to make the bar relevant to the local community. Enter: Bar 702; named for the local area code. Six weeks after the re-launch, Lisa’s phone is ringing off the hook about local bands wanting to play at the bar and the slot machines are turning a higher profit with the looser schedules.