Taffer Turns Around Fairways Golf & GrillNovember 17, 2013 By: Kristen Santoro
After ten year in finance Richard Jordan took a swing at the bar business and invested his lifetime earning into Fairways, a golf themed bar. However, as bills began to pile up after opening, Richard’s dreams quickly became a nightmare. Now, Richard is unable to chip away at his $150,000 debt. With his house on the line and his dreams in a sand trap, Richard has two months before he’ll need to close the doors for good.
With a lackluster exterior that looks more like a retail store than a bar, Fairways is in desperate need of a makeover. Once inside, it’s no wonder the bar doesn’t have any customer with one health code violation after another upon inspection; including mushrooms growing in the walk-in cooler. The staff even managed to get mixologist Phil Wills sick from only two sips of beer.
Now, Murfreesboro, TN is one of the fastest growing cities with the population increasing by 66% with the majority being 21-29 years old. With this age group as the target demographic, who cares less about golf than the 52-59 year old demographic who are outnumbered, Taffer and his team decided on a hybrid of a coffeehouse and bar to attract this younger generation.
Brew U, is a coffee fusion bar that will draw in the local colleage student that are looking for a place to relax and grab a drink. They utilize home town colors and mixed seating in the design that is condusive to the different type of collage students. Eight weeks after the relaunch sales at Brew U have doubled.