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Episode Recap

Taffer Turns Around Alibi

November 3, 2013 By: Kristen Santoro


Bar Rescue When Alibi first opened it was a big hit with the locals looking to get away from the tourist filled strip. The Alibi was making a profit of $500,000 over a year. With his business cruising along, owner Artie dived deeper into his passion for racing until a near fatal accident sidelined him and kept him away from the bar. With the Alibi spinning out of control, Artie has crashed into a debt of -$200,000.

The Alibi, with its motor sports theme, fails to flag down any women. The female bartenders are a terrible representation of women behind the bar.  They are playing with a blow up doll and their language is offensive not only to the female customers but the male customers as well. In addition to their crude behavior the skills of all of the staff are inadequate.

To save the bar from crashing and burning Jon Taffer brings in Nick Liberato and Mia Mastroianni to help properly train the staff. Taffer wants to create a female friendly lounge away from the strip for the local women which skews more female than male is this pocket of Nevada.

Taffer and his team add textures and patterns are appealing to women which color alone doesn’t achieve. They added premium bottle displays and female friendly décor to enhance the customer experience.  The new Garnet Lounge is definitely all about women.


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