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Pernod Ricard USA and BAR LLC Announce Next Wave of BarSmarts Wired

July 1, 2010


New York, N.Y., (July 1, 2010) – Pernod Ricard USA, the premium spirits and wine supplier in the U.S., and Beverage Alcohol Resource, LLC, announce the next wave of their comprehensive online bartender training program – BarSmarts WIRED. The program is the 100% online and a more broadly reaching phase of the partnership’s highly successful BarSmarts Advanced Program — a comprehensive bartender training, education and certification program.  BarSmarts WIRED “Waves 1 & 2” drew online participation from hundreds of bartending enthusiasts nationally. BarSmarts WIRED Wave 3 goes live from July 1 through October 31, 2010.

BarSmarts Wired is open twice a year in two to four month intervals.  Unlike “invitation only” BarSmarts Advanced, BarSmarts WIRED offers any bartender with interest in the craft, an opportunity to participate and become certified through a password-protected web-based platform.  Interested candidates are directed to register at www.barsmarts.com where, once registered, they can download content, complete assignments, take exams and gain certification within the time frame specified. The online program covers topics including Spirits Knowledge & Tasting, Industry History, Cocktail Knowledge & Technique, Bartending for Career Advancement, and Service & Profit. The cost to participants is $65 and includes a BarSmarts messenger bag and complete set of professional bar tools, which are mailed upon registration. Individuals 21 and older interested in taking the online course can learn more by visiting the BarSmarts website.

“Like BarSmarts Advanced,  BarSmarts WIRED is a very challenging program, but it offers the bartender enthusiast the opportunity to learn the craft in the comfort of their home on their own schedule,” said Suzanne Freedman, Director, On-Premise & BarSmarts, Pernod Ricard USA.  “The response to the first two waves was huge. Hundreds of interested bartenders participated online, from new bar enthusiasts to mixology professionals looking to stay on top of their field. We continue to enhance the program with several upgrades this season, and are looking forward to getting wave 3 underway.”

BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR 5-day Certification Program. BAR, LLC is a partnership of six of the most highly respected spirits authorities/educators in the U.S. including Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.


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