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Bar Management

Top 250 Spirits Brands Identified, BarSmarts WIRED Offered Free of Charge

April 17, 2012 By: Megan Hernandez


The Top 250 spirits brands grew 3.1% in total volume in 2011, a rate slightly lower than the total market’s increase of 3.5%. According to data released by Technomic’s Adult Beverage Resource Group, the Top 250 brands generate 88% of the total U.S. spirits volume of 199.7 million 9-liter cases. The Top 250 brands account for 89% of total 2011 retail spirits sales.

The largest brands of 2010 maintained their positions in 2011: Smirnoff, Bacardi, Captain Morgan, Jack Daniel’s and ABSOLUT. On a category basis, vodka brands dominate the list, followed by entries in the cordials and liqueurs, rum and straight whiskey categories.

For the full article, click here.


This spring, Pernod Ricard USA and Beverage Alcohol Resource, LLC, are offering BarSmarts WIRED free of charge during BarSmartsMay and June only. The industry’s premier bartender education program will be offered compliments of Pernod Ricard USA to any bartender or mixologist who wishes to up their game. Since its debut in 2009, BarSmarts WIRED, a 100% online program, has registered more than 5,000 enthusiasts within the United States and internationally. Those who complete the program are eligible to participate in all BarSmarts Graduate programming that includes ongoing advanced education, VIP invitations to industry events, networking opportunities, discounts to various cocktail weeks across the country and more.

To find out how you can participate, click here.


The Nightclub & Bar Convention and Trade Show recently wrapped its 27th annual gathering on March 12-14, but is already getting ready to make the 2013 show bigger and better. This year’s show saw a record number of 662 exhibiting companies and brands, up 8% from 2011. Following the immense success of the show, more than 125 of this year’s exhibitors have already confirmed to re-book their booth space — a total of more than 25,000 square feet — for the 2013 convention.

NCB Show 2012

To get more info on which companies have already saved their spots for next year, click here.


The San Francisco World Spirits Competition held its esteemed judging on March 22-25 at the Hotel Nikko in downtown San Francisco. With continued growth in its 12th year, 1,215 premium spirits were submitted from 60 countries, making it another record-breaking year, up 10% over last year. The San Francisco competition is the oldest and largest spirit competition in the United States and the most recognized in the world. One-hundred-and-forty-nine Double Gold Medals were awarded, 209 Gold Medals, 444 Silver Medals and 258 Bronze Medals.

The largest increase in submissions was from tequila producers, up 33% from last year, while mezcal submissions were up 22%. Bourbon was up 25%, rum 15%, and rhum agricole, pisco, and single malt scotch entries all had significant gains, reflecting current industry trends.

For a list of this year's winners, click here.


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