Technomic and GuestMetrics Form Strategic AllianceJune 12, 2009
Chicago, June 9, 2009, Business Wire –Technomic and GuestMetrics (OTCPK:GESM) have created a strategic partnership to provide detailed market analysis on consumer foodservice expenditures. The partnership will allow Technomic to develop detailed analytics and reports using GuestMetrics’ aggregated point-of-sale (POS) data from over 2,500 restaurant, bar and other away from home locations in 10 markets nationally. Using GuestMetric’s data, Technomic will develop unique, first-of-its-kind analysis and reporting tools on beverage alcohol sales and food consumption away from home.
Both firms expressed enthusiasm over the opportunity to create products that will fill the need for detailed data on away from home consumption and to pool their expertise and resources in order to deliver the best and most comprehensive picture of sales within the foodservice channel.
“Our partnership with GuestMetrics gives us a unique tool to provide deeper insights into the consumption, growth and outlook for beverage alcohol,” said David Henkes, Vice President at Technomic and the firm’s beverage alcohol practice leader. “We see a great deal of synergy between our two organizations.”
“We’re very excited about the longer term opportunities this partnership provides us with,” said Darren Tristano, Executive Vice President. “The combination of GuestMetric’s data and our in-depth analysis and reporting will give the industry something it’s been seeking for a long time.”
“This partnership is a strategic win-win,” said Brian Barrett, President of GuestMetrics. “Technomic is the leading consulting firm in foodservice, and we’re happy to be associated with them.”