St-Germain Liqueur Launches L’Équipe St-GermainMarch 22, 2011
New York, NY, March 21, 2011 – St-Germain, the world’s first artisanal liqueur handcrafted from fresh elderflowers, is launching a program to support community building and the exchange of ideas amongst the world’s top bartenders. Called L’Équipe St-Germain, this new platform provides various opportunities for St-Germain to give back to the bartenders who have embraced and supported the brand since its introduction in 2007. L’Équipe St-Germain includes a bartender exchange program, a bar course scholarship, an educational grant and a cocktail competition (www.stgermain.fr/lequipe).
"We were incredibly fortunate to have released St-Germain during a relative creative peak within cocktail culture,” says Robert Cooper, President, The Cooper Spirits Company. “The introduction of St-Germain, a product with uncompromising integrity, happened to intersect perfectly with the bar trade's renewed commitment to quality products. We are interminably grateful to the bartending community for their dedication and L’Équipe St-Germain is our way of saying thank you."
St-Germain will be kicking off a bartender exchange program this spring. Four times per year, the brand will select two bartenders to switch cities and bartending shifts for a 3-5 day period. This provides a great educational opportunity for the visiting bartenders and their accounts to learn about cocktail culture around the country and the world. Each bartender participating in the exchange will end their visit by hosting a lunch for local bartenders and providing an educational seminar about cocktails in their neighborhood. St-Germain will aid in the expenses of travel, room and board for participants. To learn more, visit: http://www.stgermain.fr/exchange
Beverage Alcohol Resource Scholarship
St-Germain has partnered with Beverage Alcohol Resource (BAR) to provide one talented bartender with a scholarship ($3500 tuition and a $1000 stipend for expenses) to attend the BAR Five-Day Intermediate Certificate Program. Lauded as the mixology equivalent to a Masters of Wine or Master Sommelier program, the BAR Intermediate Certificate Program is the world’s most comprehensive distilled spirits and mixology educational curriculum. In order to be considered for the St-Germain BAR scholarship, you must be a professional bartender nominated by a fellow bartender and approved by the BAR committee, including industry heavyweights Doug Frost, Paul Pacult, David Wondrich, Andy Seymour, Steve Olson and Dale DeGroff. The only requirement for the scholarship award winner is that he or she provide a diary style account of his or her BAR experience for the St-Germain website so that as many bartenders as possible can learn about the BAR class. This program was soft launched in 2010 and Kevin Martin, of Boston’s Eastern Standard won the first scholarship and earned his BAR Ready certification. To learn more and read Kevin Martin’s diary, visit: http://www.stgermain.fr/bar-scholarship
St-Germain will provide a few deserving professional bartenders with financial assistance by sponsoring their efforts to further their cocktail career with an educational trip or class. Requests can include anything from funding a creative self study program exploring a compelling area of cocktail culture, sponsoring a seminar at Tales of the Cocktail or The Manhattan Cocktail Classic, or facilitating an educational trip. Each request will be considered and reviewed by L’Équipe St-Germain leader, Robert Cooper, and evaluated based on whether the proposed activity will have a significant impact on the individual and his or her bartending career. To learn more, visit: http://www.stgermain.fr/grant
4th Annual Can-Can Classic Cocktail Competition
For the fourth year in a row, St-Germain will host the Can-Can Classic Cocktail Competition. This year, the competition has been completely redesigned to better reflect the brand’s ethos and the philosophy behind the production process of St-Germain. We have partnered with Edible Communities, the award-winning magazines that celebrate quality, artisanal products, local foods, and seasonality, to provide a new twist on the competition. “We are very excited about the opportunity this partnership creates for the bartenders who are so much a part of our food communities and cannot wait to see and taste the cocktails they will create using St-Germain paired with seasonal local ingredients,” says Tracey Ryder, Co-Founder, Edible Communities.
Beginning today, professional bartenders will be asked to develop an original cocktail recipe with St-Germain utilizing seasonal ingredients from their local region. The editorial staff at Edible, along with L’Équipe St-Germain leader, Robert Cooper, will select one winner in each market where participating Edible magazines are printed (see full list below). Winners will be selected based on the following criteria:
• Flavor profile / balance of the cocktail
• Resourcefulness and creativity incorporating seasonal, local ingredients; Special consideration will be given to entrants who focus on local fruits, vegetables, spices, herbs or other indigenous products from their region (note: it is not required that the other spirits be locally produced)
Each winner will receive an Edible Communities editorial profile as well as a Yarai (Japanese) Cocktail Mixing Glass from Cocktail Kingdom. Each regional winner will then be eligible to win a $10,000 cash prize and be heralded as the national winner of the 4th Annual Can-Can Classic Cocktail Competition.
The following Edible Publications will be participating in the 4th Annual Can-Can Classic Cocktail Competition: Allegheny, Aspen, Austin, Blue Ridge, Boston, Brooklyn, Buffalo, Cape Cod, Chicago, Columbus, Dallas & Ft. Worth, East Bay, East End, Finger Lakes, Front Range (Denver/Boulder), Grande Traverse, Hawaiian Islands, Hudson Valley, Iowa River Valley, Jersey, Los Angeles, Louisville, Madison, Manhattan, Marin & Wine Country, Memphis, New Orleans, Nutmeg (CT), Ohio Valley, Ojai/Ventura County (CA), Orlando, Phoenix, Piedmont (Raleigh-Durham, NC),
Portland, Queens, Reno-Tahoe, Rhody (RI), Sacramento, San Diego, San Francisco, Santa Barbara, Santa Fe, Sarasota, Seattle, South Florida (Miami), Toronto, Vancouver, WOW (Detroit)
*If there is not an Edible magazine in a bartender’s region he or she can submit their cocktail to the magazine that is in closest proximity to his or her location.
Submissions will be accepted until 8/31/2011. To learn more, visit: http://www.stgermain.fr/cancanclassic