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Mixology

VeeV Announces New National Accounts and Expansion

July 17, 2009


(NEW YORK, NY) July, 2009 –. VeeV®, the World’s First Açaí Spirit™, is meeting growing demand from consumers and the US on-premise marketplace by expanding its availability at top national accounts. Starting this summer, VeeV will be served at all locations of Bubba Gump Shrimp Company, Del Frisco’s and Sullivan’s Steakhouses, RUI (Restaurants Unlimited), Restaurants-America (Bar Louie concepts), LA Food Show and Lazy Dog Cafe. In addition, VeeV continues to be a part of the in-flight cocktail program of Richard Branson’s Virgin America fleet. A full list of each cocktail being served at the new accounts is available upon request.

“The success of VeeV in the California market initially and now as one of the best-selling independent brands of the past 2 years has lead to a lot of attention from national accounts. We are pleased to be able to meet consumer and account demand by introducing VeeV to these new markets,” said Courtney Reum, co-founder of VeeV.

VeeV continues to be one of the hottest new brands in the spirits industry with year over year growth in excess of over 500% since its launch in 2007. As the World’s First Açaí Spirit and only certified carbon neutral spirits company, VeeV has wowed consumers and on-premise accounts alike as an alternative pour to more commercial white spirits, combined with a strong sustainability platform. $1 from every bottle sold goes back to the Brazilian Rainforest to secure the safe harvest of açaí.

In support of larger distribution efforts and burgeoning demand, VeeV has also appointed the following distributors in addition to Southern Wine & Spirits:

Glazer‘s for Kansas, Missouri, Indiana, Iowa and Louisiana (in addition to Texas)
Wirtz Beverage Group for Minnesota and Wisconsin;
Horizon Beverage Group for Massachusetts and Rhode Island
United Distributors Incorporated for Georgia, Great Lakes Wine & Spirits for Michigan, Athens Distributing Company and B. & T. Distributing Company for Tennessee, United, Fedway Associates for New Jersey, and Allan S. Goodman for Connecticut.
To date, VeeV has been available in California, Florida, Illinois, Arizona, Nevada, Texas, New Jersey and New York at high-end restaurants and lounges, including the Midnight Oil / Gerber Group and China Grill Management. VeeV recently partnered with the W Hotel Group and the Gerber Group for Earth Day, creating eco-inspired one-off cocktails, named VeeV a La Green and the Treetini respectively. These unique promotions allowed consumers to enjoy their Earth Day while helping save tomorrow at the same time, by planting a tree for every VeeV cocktail ordered at participating accounts.

About VeeV Açaí Spirit: VeeV founders Courtney and Carter Reum, former investment bankers, left Wall Street in the summer of 2006 to start a venture that was equal parts entrepreneurial, progressive and environmentally responsible. In that spirit, the Reum brothers created VeeV, the world’s first spirit to introduce the Brazilian super-fruit, açaí. Among being the country’s foremost and only certified carbon neutral spirit, VeeV’s eco-friendly business activities include donating $1 of every bottle sold to the Sustainable Açaí Project, utilizing a distillery that is powered by wind energy, and implementing regular “VeeV Green Audits”. Additionally, VeeV is a proud member of the Business for Social Responsibility, the Social Venture Network and other leading environmental organizations. VeeV - A Better Way to Drink™.

W YORK, NY) July, 2009 –. VeeV®, the World’s First Açaí Spirit™, is meeting growing demand from consumers and the US on-premise marketplace by expanding its availability at top national accounts. Starting this summer,  VeeV will be served at all locations of Bubba Gump Shrimp Company, Del Frisco’s and Sullivan’s Steakhouses, RUI (Restaurants Unlimited), Restaurants-America (Bar Louie concepts), LA Food Show and Lazy Dog Cafe. In addition, VeeV continues to be a part of the in-flight cocktail program of Richard Branson’s Virgin America fleet.  A full list of each cocktail being served at the new accounts is available upon request.

“The success of VeeV in the California market initially and now as one of the best-selling independent brands of the past 2 years has lead to a lot of attention from national accounts.  We are pleased to be able to meet consumer and account demand by introducing VeeV to these new markets,” said Courtney Reum, co-founder of VeeV.

VeeV continues to be one of the hottest new brands in the spirits industry with year over year growth in excess of over 500% since its launch in 2007. As the World’s First Açaí Spirit and only certified carbon neutral spirits company, VeeV has wowed consumers and on-premise accounts alike as an alternative pour to more commercial white spirits, combined with a strong sustainability platform. $1 from every bottle sold goes back to the Brazilian Rainforest to secure the safe harvest of açaí.

In support of larger distribution efforts and burgeoning demand, VeeV has also appointed the following distributors in addition to Southern Wine & Spirits:

  • Glazer‘s for Kansas, Missouri, Indiana, Iowa and Louisiana (in addition to Texas)
  • Wirtz Beverage Group for Minnesota and Wisconsin;
  • Horizon Beverage Group for Massachusetts and Rhode Island
  • United Distributors Incorporated for Georgia, Great Lakes Wine & Spirits for Michigan, Athens Distributing Company and B. & T. Distributing Company for Tennessee, United, Fedway Associates for New Jersey, and Allan S. Goodman for Connecticut.

To date, VeeV has been available in California, Florida, Illinois, Arizona, Nevada, Texas, New Jersey and New York at high-end restaurants and lounges, including the Midnight Oil / Gerber Group and China Grill Management. VeeV recently partnered with the W Hotel Group and the Gerber Group for Earth Day, creating eco-inspired one-off cocktails, named VeeV a La Green and the Treetini respectively. These unique promotions allowed consumers to enjoy their Earth Day while helping save tomorrow at the same time, by planting a tree for every VeeV cocktail ordered at participating accounts.

About VeeV Açaí Spirit: VeeV founders Courtney and Carter Reum, former investment bankers, left Wall Street in the summer of 2006 to start a venture that was equal parts entrepreneurial, progressive and environmentally responsible.  In that spirit, the Reum brothers created VeeV, the world’s first spirit to introduce the Brazilian super-fruit, açaí. Among being the country’s foremost and only certified carbon neutral spirit, VeeV’s eco-friendly business activities include donating $1 of every bottle sold to the Sustainable Açaí Project, utilizing a distillery that is powered by wind energy, and implementing regular “VeeV Green Audits”. Additionally, VeeV is a proud member of the Business for Social Responsibility, the Social Venture Network and other leading environmental organizations.  VeeV - A Better Way to Drink™.

 


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