Tommy Bahama’s Bar Debuts at Yankee StadiumApril 21, 2009
Tommy Bahama, the popular lifestyle brand, brings its life is one long weekend philosophy to the state-of-the-art Yankee Stadium with the grand opening of Tommy Bahama’s Bar. This unique, branding opportunity captures the essence of the Tommy Bahama message to relax, have fun and enjoy life to the fullest. This latest venture joins an established array of Tommy Bahama lifestyle products, which include apparel, accessories, home furnishings, restaurants, retails stores, and even its own signature rum. Tommy Bahama’s Bar pops its cork on opening day of the 2009 baseball season when the Yankees unveil their spectacular new home.
Tommy Bahama’s Bar is positioned in a premier location in Yankee Stadium overlooking the Great Hall, which serves as the main entrance and a convenient meeting place for fans. The Tommy Bahama’s Bar is an example of the Stadium’s modern amenities, and serves as an oasis where patrons can escape to enjoy a lively, casual atmosphere. Tommy Bahama’s signature drinks will be available, which will be blended with Tommy Bahama Rum, an ultra premium spirit hand crafted in Barbados in two distinct flavors -- Tommy Bahama White Sand and Tommy Bahama Golden Sun.
“It’s not often that you get the chance to be associated with a world-class organization like the New York Yankees,” said Doug Wood, President and COO of Tommy Bahama. “We’re very excited about this opportunity and proud to have Tommy Bahama represented in the greatest sporting venue in the world.”
“We are excited about this new relationship. In addition to the naming of the public bar in the Great Hall, Tommy Bahama’s apparel line has a broad appeal to our fan base,” said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships.
Yankee Stadium ticket-takers will be outfitted in blue polo shirts or half-zip pullover sweatshirts emblazoned with the New York Yankees insignia on the left chest and the signature Tommy Bahama marlin on the left sleeve. In addition, select Tommy Bahama merchandise will be available for purchase at retail at Yankee Stadium, including two custom-designed panel back camp shirts with baseball graphics, offered exclusively at the Home Plate Team Store, located off the Great Hall. These limited edition signature shirts are collector’s items for the true Tommy Bahama connoisseur.
Tommy Bahama’s vacation state of mind and elegant, relaxed approach to dressing and living, resonate with anyone who yearns for a fun, idyllic escape.