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Bacardi Flavored Rums Launches iPhone, iPod Touch Application

July 23, 2009


MIAMI (July 23, 2009) – BACARDI today announced the launch of the BACARDI Flavors Cocktail Application (App) for the iPhone and iPod Touch. Now users (21+) will be able to tap and explore popular BACARDI Flavored Rum cocktails and other BACARDI provided features, such as local listings for bars, liquor stores and taxis – all on their mobile device. 
 
Created exclusively for the iPhone and iPod Touch platforms, this new App is the ultimate interactive resource for enjoying popular BACARDI Flavored Rum cocktails, responsibly.

It allows users to flip through each of the eight BACARDI flavors and tap on recipes to view their descriptions. The vibrant taste of each flavor is highlighted through vivid graphics and high resolution images.  You can even try the recipes with a unique feature called “Try-One,” which simulates drinking the cocktail by simply tilting your device.
 
In addition to providing delicious recipes, the App also allows for quick and easy planning. Features for locating the nearest bars, hotels, liquor stores – and even calling a taxi – are just a tap away.  In addition, BACARDI internet radio provides a non-stop party mix of the best in rock, hip hop and rap.  Streaming live through WiFi or 3G, this 24-hour station makes the BACARDI Flavors Cocktail App your own personal DJ. Further showcasing BACARDI’s innovation, this branded mixology application offers the very best in responsible and convenient planning, music and cocktails. 
 
“Since many consumers are constantly on the move and continue to rely on their mobile devices for information, the BACARDI Flavors Cocktail App is a great way to showcase our unique flavors and everything our brand has to offer,” said Gordon Chisholm, brand director, BACARDI U.S.A., Inc. “Whether on the go or at home, the application offers an entertaining and responsible way to plan an evening and find a delicious BACARDI Flavored Rum cocktail to enjoy.” 
 
The BACARDI Flavors Cocktail App is a free download available now. You must be 21 and over to access. The application is compatible with iPhone and iPod Touch and requires iPhone OS 2.2 or later.  The Bar Locater and BACARDI Internet Radio requires WiFi or 3G connection.  It is available for download at the following link http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=319727106&mt=8, as well as through www.BACARDI.com.


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