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Generate Positive Word-of-Mouth Marketing

February 18, 2014 By: Kristen Santoro


Word of Mouth Marketing In today’s hyper-competitive marketplace, traditional marketing tactics only address the first step in a long and continuous journey to marketing success; they make customers aware of you, then what? How can you best convert that awareness to action, sales, and loyalty? The answer is simple…Word-of-Mouth Marketing.

Most restaurants live and die by word-of-mouth recommendations given by customers to friends, family and colleagues. Customer reviews are the most effective social traffic for driving sales; however one shouldn’t underestimate the effect a bad review can have on an establishment.

There are several ways for owners and operators to generate positive word-of-mouth marketing to get customers championing for your venue. Here are some helpful hints to put you on the right track.

Exceed Expectations: Going above and beyond the expectations of your customers is the fastest and best way to get your customers talking about you.

Share Your Story: Understanding your niche market and controlling the narrative shared with them through your staff and branding will increase your identity and positive conversation among customers.

Consistency: Providing a comfortable and consistent atmosphere including an engaging staff, quality products and clean surroundings that customers expect increases the chances of them telling a friend or family member.

Provide Incentives: Offering loyal customers something unique or rare gives them more reason to talk about your venue. Special features help your customers set your venue apart from your competitors.

Looking for more information? Check out Tim Kirkland’s session “Speak Up!” at the Nightclub & Bar Convention and Trade Show taking place from March 24 – 26 at the Las Vegas Convention Center.  


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