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Drink Development

Insight Beverages Creates Mixology Madness in Atlanta

May 13, 2009


(Lake Zurich, IL) May 1, 2009 – Insight Beverages surprised and delighted attendees with their innovative beverage creations during Insight Beverages’ Mixology Madness event at Two Urban Licks restaurant in Atlanta, GA—Sunday, April 17, 2009.

Adam Seger, Mixologist for Chicago’s Nacional 27, concocted eight signature mixology drinks for the event—all of which included on-trend Insight Beverages® products plus other popular and unusual ingredients. From the Mangosteen Rum Runner that featured Insight Beverages’ Mangosteen Tea, fresh sour mix, and citrus rum to the Bourboned Bacon Cocoa, which contained Insight Beverages’ Bacon Cocoa, bourbon, and whipped cream; guests were treated to a full sensory flavor experience of innovative Insight Beverages® products.

The event took place during the SCAA show and allowed Insight Beverages to share the breadth and versatility of their products. Developing products that fit today’s trends is a key focus at Insight Beverages—understanding trends allows the company to understand their customers and their needs. By partnering with Insight Beverages, customers can adapt their beverage offerings quickly to meet changing market trends and take advantage of new opportunities as they evolve.

For a FREE download of the drink recipes featured at the Insight Beverages Mixology Madness event or for more information on Insight Beverages, visit www.insightbeverages.com.

Mixology Madness Menu:
•    Pomegranate Margarita
•    Mangosteen Rum Runner
•    Hibiscus Ginger Kaffir Lime Daiquiri
•    Theratini
•    Strawberry Basil Balsamic Mojito Martini
•    Pina Exotico
•    Citrus Iced Cappuccino
•    Bourboned Bacon Cocoa


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