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Roaring Lion Energy Drink Debuts New Bluphoria-Flavored Drink

September 2, 2010


(LOS ANGELES, CA) -  RLED, LLC., producer and distributor of the leading premium BNB energy drink, Roaring Lion, today unveiled its newest entrée into the on-premise market: Bluphoria.

Set to launch in select US markets the second week of September, and launching nationwide in mid-2011, Bluphoria will be the first premium blue-raspberry energy drink to enter the US market as a bag-in-box offering, as well as the first energy drink to utilize the ancient South American Maca root as its central energy component.

Grown in isolation in select areas of the Andes Mountains, the Maca root has been ingested for centuries because it increases strength and vigor. This, combined with its historically-touted and scientifically-tested ability to produce aphrodisiacal effects, lends some insight into how Bluphoria plans to use Maca to fill a niche in the restaurant and nightclub industry.

“I’ve tried nearly all of the current alternatives on the market at my bar, but this is the only formula that has truly had the ability to mix well with everything,” said Timothy Braun, a bar owner from Minneapolis, Minnesota, whose bar was included as part of RLED LLC.’s initial market-testing efforts. “Even my regular customers, who would otherwise stay away from energy drink-based cocktails, have demanded that I keep Bluphoria on the gun.”

Promising the same unparalleled taste, value, and functionality that have come to represent RLED, LLC.’s current beverage offerings, it goes without saying that Blu(LOS ANGELES, CA) – September 2, 2010 – (RLMR) RLED, LLC., producer and distributor of the leading premium BNB energy drink, Roaring Lion, today unveiled its newest entrée into the on-premise market: Bluphoria.

Set to launch in select US markets the second week of September, and launching nationwide in mid-2011, Bluphoria will be the first premium blue-raspberry energy drink to enter the US market as a bag-in-box offering, as well as the first energy drink to utilize the ancient South American Maca root as its central energy component.

Grown in isolation in select areas of the Andes Mountains, the Maca root has been ingested for centuries because it increases strength and vigor. This, combined with its historically-touted and scientifically-tested ability to produce aphrodisiacal effects, lends some insight into how Bluphoria plans to use Maca to fill a niche in the restaurant and nightclub industry.

“I’ve tried nearly all of the current alternatives on the market at my bar, but this is the only formula that has truly had the ability to mix well with everything,” said Timothy Braun, a bar owner from Minneapolis, Minnesota, whose bar was included as part of RLED LLC.’s initial market-testing efforts. “Even my regular customers, who would otherwise stay away from energy drink-based cocktails, have demanded that I keep Bluphoria on the gun.”

Promising the same unparalleled taste, value, and functionality that have come to represent RLED, LLC.’s current beverage offerings, it goes without saying that Bluphoria will surely be an avid temptation for bar owners and consumers alike.

For more information, please visit www.DrinkBluphoria.com.


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