Bar IQ
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August 20 2013 In this issue:
Size Really Does Matter
Target Demographics Drive Demand
Transitioning Your Drinks from Summer to Fall
Working Together on Clinton Hall
August 2013 Bartender of the Month: Justin Pike
Slowly Sipping Peruvian Pisco
Your Website Still Matters
Buzztime Whitepaper: How to Claim Your Bar or Restaurant on Yelp
Size Really Does Matter 
The phrase “size matters" is a true statement in the hospitality business. Venues can be both blessed and cursed with the issue of size. Use your space to your advantage...
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Target Demographics Drive Demand 
Targeting the right demographic should take precedent over all else. But first you need to establish a brand identity...
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Transitioning Your Drinks from Summer to Fall  
As summer nears its end, here are a few observations to start thinking about when it comes to your beverage program...
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Working Together on Clinton Hall  
The Watermark Bar at Pier 15 was the first venture that the Lure Group and Merchants Hospitality collaborated on. With its success they teamed up once again to launch...
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August 2013 Bartender of the Month: Justin Pike 
Justin Pike's dexterity and creativity behind the bar is the result not only of his thirst for knowledge and the history of what he pours and mixes, but also a belief in bartending...
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Slowly Sipping Peruvian Pisco  
Peruvian Pisco brings an exotic flair to the common cocktail and to celebrate the full bloom of summer, here are some of the best Pisco cocktail recipes for sipping slowly...
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Your Website Still Matters 
Within the last few years social media has taken not only the Internet, but the world by storm. However, one must not forget about their website...
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Buzztime Whitepaper: How to Claim Your Bar or Restaurant on Yelp 
A comprehensive guide on how to find out what people are saying about your bar or restaurant on Yelp...
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