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October 11, 2011


Vacation Adventures



Playing it Safe
How Secure is Your Establishment? 
The unfortunate reality is that bars, nightclubs and restaurants — high profile, high visibility, cash businesses — are prime targets for armed robbery. The operation is most vulnerable at closing when there is the most cash on hand and the fewest number of people on premise.
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         Worlwide Distributing
At the Bar With...
Dori Bryant, The Diva of Tequila 
The Spirits of Mexico Competition is the brainchild of Dori Bryant, event director of the International Wine & Spirits Competition Group. Known affectionately in the trade as the “Diva of Tequila,” Bryant may well be the most influential woman in the industry.
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Ops for Profit
Drink Pricing for Optimim Profits 
You needn’t be reminded how important establishing appropriate pricing for goods and services is to your success. If you raise the sales price substantially past the equilibrium point, you can anticipate sales volume to drop, decreasing profits. After all, how many people will be willing to pay $20 for a vodka and tonic?
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Drink Trends
Cordial Possibilities: Marketing Summer Elixirs 
Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they’re the essential components in most great cocktails and specialty drinks, making them franchise players in modern mixology.
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NCB News
Awards Season Starts — Enter the 2012 NCB Awards Today! 
The 2012 Nightclub & Bar Awards are now open! Winners will be honored at the Nightclub & Bar Show in Las Vegas and will featured in NCB media outlets. Enter today!
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Your Opinion Counts! Be A BarTrender 
Bartenders are invited to share their opinions on patrons, products and the bar business by joining the BarTrender Panel and participate in surveys conducted by Technomic.
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