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September 17 2013 In this issue:
5 Things that Make a Big Difference
Recurring Promotions Are Key to Generating Stable Profits
Every Month is Bourbon Month
Canal Room NYC Celebrates 10 Years Running
September 2013 Bartender of the Month: Aaron Alvarez
Bar & Club Security Urban Legends Answered
How Are Your Dealing With Food Cost?
The Iconic Rainbow Room Atop 30 Rockefeller Plaza Set To Reopen
5 Things that Make a Big Difference 
The hospitality industry is very challenging for owners and operators. Success is dependent on the efforts you are willing to put into it.
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Recurring Promotions Are Key to Generating Stable Profits 
Creating successful, long-lasting events requires a savvy marketing system, fresh ideas and branding that fits the target market.
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Every Month is Bourbon Month 
There was a time when American whiskey sellers put a lot of faith in a once-a-year marketing ploy to return attention to the American spirit. Now, it's bourbon every month.
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Canal Room NYC Celebrates 10 Years Running 
Marcus Lineal decided to step as far outside the box as possible when he shut down his music mecca Shine and reopened it as Canal Room on September 16, 2003.
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September 2013 Bartender of the Month: Aaron Alvarez 
Even though Aaron Alvarez is only 34 years old, he's a Certified Sommelier and has worked at a number of prominent establishments.
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Bar & Club Security Urban Legends Answered  
When misinformation gets mixed into the daily operation of a bar or club and is used to make operational decisions, it can become dangerous and counter productive.
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How Are Your Dealing With Food Cost?  
Food costs and sales are an important aspect of running a profitable operation. Here two key industry players provide insight on three very important questions.
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The Iconic Rainbow Room Atop 30 Rockefeller Plaza Set To Reopen
The Rainbow Room, the historic New York City landmark and iconic restaurant atop 30 Rockefeller Plaza, will reopen to the public in the fall of 2014.

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