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October 22 2013 In this issue:
Hire Rock Star Employees Not Lip Synchers
Patience Is A Virtue When Planning Promos
Mixology Trends To Become The New Standard
EDM Arena Event Sensation Sells Out
Serving Up Small Business Secrets
Women Making An Impact: Christy Pope
Trick-Or-Treat! Halloween Promos For a Haunting Good Time!
Thirst Will Take Over Boston November 9 - 11
Hire Rock Star Employees Not Lip Synchers 
TJ Schier, President and Founder of Incentivize Solutions and S.M.A.R.T. Restaurant Group, gives his insight on the importance of the hiring and training process...
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Patience Is A Virtue When Planning Promos 
Even promotion blunders can turn into a success as long as an owner has a good concept, savvy business partners and is willing to give the promotion room to grow...
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Mixology Trends To Become The New Standard 
Everything from batching and clarification to onsite barrel-aged cocktails and sourcing locally, will these popular mixology trends become the new standard...
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EDM Arena Event Sensation Sells Out  
Have the clubs become too small to accommodate the Electronic Dance Music monsters they have created? Are they now an arena and soon to be stadium deal...
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Serving Up Small Business Secrets  
Jon Taffer's no nonsense in your face advice that he provides on his hit TV show Bar Rescue keeps struggling business owners from closing their doors...
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Women Making An Impact: Christy Pope 
Getting her start at famous cocktail bar Milk & Honey, Christy Pope, co-founder of Cuffs & Buttons an international consultant company, had a natural talent for the drink-making...
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Trick-Or-Treat! Halloween Promos For a Haunting Good Time! 
Halloween is one of the largest 'bar' holidays of the year, and your customers want all the tricks and treats! We have put together a list of promotions to spark ideas for your...
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Thirst Will Take Over Boston November 9 - 11 
The 3-day gathering of talented bartenders, beverage connoisseurs and industry icons from Boston and beyond takes place November 9th -11th with dozens of curated...
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