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January 08 2013 In this issue:
Introducing the NEW Fully-Stocked Bar IQ
Style vs. Substance — Weighing in on Pouring Shots
2013 Promotional Calendar Guide
Whiskey Wars! Comparing Irish Whisky vs. American Whiskey
Do We Judge A Book By Its Cover When It Comes To Door Policies?
From Socially Challenged to Socially Gifted
NCB Show Early Registration Deadline is Fast Approaching
The ‘King of Beers’ Unveils Budweiser Black Crown on Jan. 21
Introducing Absolut Hibiskus
Welcome to the NEW Fully-Stocked Bar IQ! 
You asked. We listened! This is your first edition of the new, smarter (and inbox-friendly) Bar IQ, now delivered weekly. This issue includes all of your favorite content from our four e—Newsletters: Promo Power, Mix, Nightclub Confidential and Bar IQ. Plus, industry news, hot products and free resources! We look forward to connecting with you every Tuesday. Cheers!
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Style vs. Substance — Weighing in on Pouring Shots 
Operating a bar requires maintaining a significant capital investment in liquor inventory, liquid assets that are especially vulnerable to internal theft and can siphoned off at an alarming rate. Regardless of whether bartenders over-pour liquor...
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2013 Promotional Calendar Guide  
Planning a promotion is time-consuming, but the return on your investment is a crowded bar and ringing register. To help you get a serious jump on this crucial work, we’ve assembled our 2013 Promotion Planning Guide, including a calendar of events...
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Whiskey Wars! Comparing Irish Whisky vs. American Whiskey  
The growing trend to return Irish to its pre-Prohibition standing as the country’s favorite imported whiskey continues. However, despite the surge, Irish pales in comparison, in sales, interest and, usually, hue, to American whiskies....
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Do We Judge A Book By Its Cover When It Comes To Door Policies? 
Is your dress code helping or hurting your business? Sin Bosier by all accounts is the queen of San Diego nightlife and knows a thing or two about door policies. But when does a dress code drive business and increase revenues and when does it deter business...
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From Socially Challenged to Socially Gifted 
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You’re not alone in your social media challenges...
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NCB Show Early Registration Deadline is Fast Approaching - Jan 20! 
The 28th annual Nightclub & Bar Convention and Trade Show to be held March 19-21, 2013, will take shake things up — yet again — in Las Vegas. In fact, registration is open and the best pricing is available to those who book early...
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The ‘King of Beers’ Unveils Budweiser Black Crown on Jan. 21; First TV Spot Will Be Featured During Super Bowl XLVII 
It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world’s most iconic beers...
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Introducing Absolut Hibiskus - A Distinct New Flavor at the Forefront of One of Today's Hottest Trends 
ABSOLUT VODKA introduces ABSOLUT HIBISKUS, the latest new flavor sensation to join the ABSOLUT family. With a unique blend of hibiscus and pomegranate, ABSOLUT HIBISKUS is at the forefront of one of today’s hottest flavor trends...
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