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August 05 2014 In this issue:
Managing Time and Resources Effectively
Why A Customer’s Smartphone Is Your Best Marketing Device
Belgian Beer Culture Expands
Gated Entry: Door Policies in Nightlife Today
August 2014 Bartender of the Month: Shane Markley
Transforming Cocktail Menus at Taste by Niche
Webinar: Managing and Tracking Bar & Restaurant Social Media ROI
Cleaning and Maintaining Cocktail on Tap Lines
Managing Time and Resources Effectively 
You are constantly challenged with completing multiple tasks with a never ending workload. Can you do it more effectively and efficiently with a constant eye on cost...
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Why A Customer’s Smartphone Is Your Best Marketing Device 
The key to driving successful mobile campaigns is to earn a place in your customers’ conversations. Dipping into the tip jar, here are five ideas for creating and executing...
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Belgian Beer Culture Expands 
Belgian beers were once considered obscure and difficult, but style by style, American brewers and consumers are falling in love with them...
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Gated Entry: Door Policies in Nightlife Today 
Whatever door policy you implement will gauge your clientele, and add to the perception of your establishment. Needless to say, it's a pretty important aspect of nightlife...
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August 2014 Bartender of the Month: Shane Markley 
Shane Markley has worked his way from dishwasher to bartender to bar manager and his passion lies in incorporate some type of showmanship into all aspects...
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Transforming Cocktail Menus at Taste by Niche  
Devising a cocktail menu is a delicate art. Lead Mixologist of Taste by Niche in St. Louis, Kyle Mathis, recently introduced a revamped menu of over 15 unique new cocktails...
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Webinar: Managing and Tracking Bar & Restaurant Social Media ROI 
If you are not actively using social media as part of your overall marketing plan for your bar or restaurant then you are losing precious business to your competitors who already...
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Cleaning and Maintaining Cocktail on Tap Lines 
One key component that can affect the quality and taste of your cocktails on tap is the cleaning and maintenance of the tap system. Here are four of helpful hints to keep your...
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