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January 22 • 2013 In this issue:
• The Designs of Beers
• 10 Trends to Watch for Your Promotions & Marketing Mix
• The Seven Keys of Beverage Sales Success
• VIP Guest Management Strategies
• Mix Things Up On The NCB Show Floor!
• How to Avoid “Crazy Maker” Status in Your Restaurant
• From Socially Challenged to Socially Gifted - Case Study 2
• The 86 Co. Launches Four Unique Spirits Designed to Elevate Cocktail Making
• Sazerac Introduces EPIC Vodka for Epic Times
The Designs of Beers 
Jeffrey Beers International has been one of the big names in hospitality design since the 90's. Some of the more high profile projects include a huge chunk of the Atlantis resort in...
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10 Trends to Watch for Your Promotions & Marketing Mix  
Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends into account...
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The Seven Keys of Beverage Sales Success 
Beverages are the elixir of sharing, celebration, and romance. We commiserate over our favorite libation. We toast the closing of a deal, a reunion, or an anniversary. Yet, this liquid...
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VIP Guest Management Strategies 
Brian Taylor is the Nightlife Services Director at Zee Bar in Philadelphia and has been a leader in VIP nightlife. Nightclub & Bar had the opportunity to discuss with Taylor...
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Mix Things Up On The NCB Show Floor!  
80% of Nightclub & Bar attendees are Bar Owners, like YOU. Find out what's trending in the industry, meet with top suppliers and learn from industry heavyweights!
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How to Avoid “Crazy Maker” Status in Your Restaurant 
To help restaurant owners find ways to improve their business operations, David Scott Peters created the Restaurant Owner Matrix and it ultimately determines if you are a Crazy Maker...
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From Socially Challenged to Socially Gifted - Case Study 2 
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others...
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The 86 Co. Launches Four Unique Spirits Designed to Elevate Cocktail Making  
From gin and vodka to rum and tequila, award-winning industry veterans introduce a portfolio of spirits by bartenders, for bartenders...
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Sazerac Introduces EPIC Vodka for Epic Times 
The Sazerac Company is introducing a new vodka – EPIC – named for the great moments often found in everyday living, yet sometimes taken for granted...
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