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January 15 2013 In this issue:
Beating The Mid-Winter Blahs — It's Mind Over Matter
Marketing Matters: Attracting The Right Demographics
Considering The Altogether Ultra-Chic Kamikazes
Topping the Scene with Reinvention – Marquee NY
5 Days Left To Register Early For NCB Show And Save!
January 2013 Bartender of the Month: Jonathan Pogash
Promotion Planning Guide Update - February
Buffalo Trace Distillery Plays With Fire In Latest Experimental Whiskey Release
Shock Top Is Celebrating The New Year With A New Beer - Honeycrisp Apple Wheat
Beating The Mid-Winter Blahs — It's Mind Over Matter 
It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year...
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Marketing Matters: Attracting The Right Demographics 
Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that...
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Considering The Altogether Ultra-Chic Kamikazes 
In the ‘80s the Gimlet morphed into the Kamikaze, the ultra popular cocktail made with vodka, Rose’s lime juice and a shot of Cointreau. Even now in its third decade...
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Topping the Scene with Reinvention – Marquee NY 
Marquee NY will reopen tomorrow January 16th after extensive renovations which are to bring this Big Apple incarnation up to speed with its Vegas offspring...
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5 Days Left To Register Early For NCB Show And Save! 
Whether you’re looking for entrance to the Show Floor, Conference Program, Platinum Parties or any combination of the three, NCB Show is a can't miss opportunity to rub elbows with...
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January 2013 Bartender of the Month: Jonathan Pogash 
Jonathan Pogash, also known as “The Cocktail Guru,” is one of the most premiere cocktail consultants and bartenders for restaurants and spirit companies. His signature cocktails...
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Promotion Planning Guide Update - February 
February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the...
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Buffalo Trace Distillery Plays With Fire In Latest Experimental Whiskey Release 
Just in time for colder weather, Buffalo Trace Distillery offers a solution to your winter chills. The latest Experimental Collection bourbons both survived the heat. The Hot Box...
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Shock Top Is Celebrating The New Year With A New Beer - Honeycrisp Apple Wheat  
Shock Top is celebrating the New Year with a new beer. Shock Top Honeycrisp Apple Wheat is a crisp, refreshing, and flavorful hybrid of beer and sweet cider that combines the taste of...
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