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September 01 2015 In this issue:
Maximizing Your Beer Sales
Motivating Employees to Drive Revenue
The Wonders of Whiskey
5 Must-Have Apps for Nightlife Marketing
Video: Industry Experts Share Secrets of Success
Royally Proper
Hard Root Beet is Just the Start!
Maximizing Your Beer Sales 
Director of Category Management for MillerCoors Joe Abegg has a beer merchant mentality. He helps bars make more money with beer through simple yet effective...
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Motivating Employees to Drive Revenue 
Internal marketing is more than just branding the inside of your venue. Motivating your staff and energizing them so that they'll work their hardest for you is a critical element of...
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The Wonders of Whiskey 
The whiskey drinker is one of the most valuable guests to attract as their spend is typically higher than those who drink beer or other spirits. Take care of the whiskey drinker and...
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5 Must-Have Apps for Nightlife Marketing 
Bar owners have always struggled with getting more and more done throughout each day. Luckily, there are apps that can help owners and operators work smarter, not harder...
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Video: Industry Experts Share Secrets of Success  
The Nightclub & Bar Show Conference Program is where you'll find the best in bar and nightclub management techniques along with new and innovative ideas to jump start...
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Royally Proper 
Joshua Kopel is a Louisiana restaurateur with two French Quarter-themed venues in Los Angeles, Preux & Proper and Royal, has succeeded with moonshine cocktail programs...
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Hard Root Beet is Just the Start! 
Hard root beer is just the start of the latest wave of alco-pops. Brewer MillerCoors plans to start selling Henry's Hard Ginger Ale and Henry's Hard Orange sodas. Who's next...
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