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March 24 2015 In this issue:
Harness the Revenue Potential of Your Customers' Mobile Phone Habits
Have You Hit a Marketing Roadblock?
The Mocktail Menu: Why Bother?
Networked Nightlife: The Impact of Tech on Your Nightclub
Nightclub & Bar Show Preview
How to Hire a Designer
Gerber Group Debuts Irvington at W New York
Harness the Revenue Potential of Your Customers' Mobile Phone Habits 
Are your customers incessantly checking their smartphones? Well, that usage is predicted to increase, as consumers begin using smartphones to pay their checks...
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Have You Hit a Marketing Roadblock? 
Customers are constantly bombarded with digital noise. How do you slice through that noise and get your message heard? Be laser targeted and authentic...
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The Mocktail Menu: Why Bother? 
If you own a bar or nightclub, you know that alcohol is your bestseller. It always has been. However, several profitable exceptions do exist...
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Networked Nightlife: The Impact of Tech on Your Nightclub 
The opportunities to reach your audience via social media are endless, especially when they can access these channels on multiple devices. From a marketing standpoint...
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Nightclub & Bar Show Preview  
If you're looking for ways to grow your business and haven't signed up yet for the 30th Anniversary of the Nightclub & Bar Show, there's still time...
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How to Hire a Designer 
When it comes to redesigning your bar or club, or designing a new location, you'll likely need help from a designer. It's easier if you know how to navigate these waters...
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Gerber Group Debuts Irvington at W New York 
Gerber Group opened Irvington, a New American bar and restaurant with Mediterranean-influences highlighting locally-sourced ingredients from the neighboring Union Square...
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