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June 21 2016 In this issue:
Year Two: Preparing for Long-Term Operations
Leveraging Emotional Reactions to Reach Loyal Hispanic Guests
Spirit Spotlight: Mezcal Rising
The Huge Challenge of Big Data
Using the Right Glassware Makes Your Creation a Masterpiece
Becoming a Proprietor: How to Make Your First Bar Deal Happen
The Dashing Dozen: Twelve Badass Bitters Producers
Millennial Men Avoid Flavored Cocktails Due to Fear of Scrutiny by Peers
Year Two: Preparing for Long-Term Operations 
It's tempting to view your bar's one-year anniversary as the finish line but it does you, your staff, your customers and your business a disservice. Instead of rushing to finish your...
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Leveraging Emotional Reactions to Reach Loyal Hispanic Guests 
You can't just translate your menu and marketing materials into Spanish and expect to capture the loyalty of Hispanic consumers. Instead, you have to actually understand...
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Spirit Spotlight: Mezcal Rising 
One swanky bar in Washington, D.C. is taking full advantage of the increasing popularity of Mezcal. Espita Mezcaleria boasts about 100 bottles of mezcal along with a few unique...
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The Huge Challenge of Big Data 
Businesses big and small are constantly collecting data. But just collecting big data isn't enough. To benefit from all the information you collect from your customers...
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Using the Right Glassware Makes Your Creation a Masterpiece 
Beverage experts are working to transform everyday glasses of wine and spirits into artful cocktails that command top-shelf prices. The Master's Reserve Collection from Libbey...
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Becoming a Proprietor: How to Make Your First Bar Deal Happen 
Are you an aspiring bar or nightclub owner who isn't quite sure where to start or how to entice investors into helping fund your dream? If so, you'll want to read this story of David...
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The Dashing Dozen: Twelve Badass Bitters Producers 
Angostura and Peychaud's may at one time have been the best known bitters in the world but but there are plenty of companies out there ready to challenge them for bitter....
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Millennial Men Avoid Flavored Cocktails Due to Fear of Scrutiny by Peers 
After discovering through a survey that the majority of Millennial American males like flavored cocktails but are afraid to drink them because they fear scrutiny by their peers...
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