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August 18 2015 In this issue:
Never Give Away Anything for Free
7 Ways to Rock Your Content Marketing
For Peat's Sake: A Study of Smoke
Know Who You Are
Webinar: Maximizing Profits Through Optimal Beer Selection
Cocktail Barreling Worth Thinking About
New Customer Attraction & Retention Promotional System
Never Give Away Anything for Free 
While giving away free drinks may work to attract customers in the short-term, it's an extremely detrimental strategy in the long-run. Customers equate the word free with...
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7 Ways to Rock Your Content Marketing 
Content marketing for bars, nightclubs and liquor brands poses unique challenges. With people being bombarded by posts on social media, how do you get through...
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For Peat's Sake: A Study of Smoke 
What makes a spirit smoky, and how does that affect a spirit's character? Those were the two main questions posed by Dave Broom and Ryan Chetiyawardana...
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Know Who You Are 
Branding is marketing. You can't brand your bar correctly unless you know who are. Here are some tips on how to define your brand and communicate your concept to your...
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Webinar: Maximizing Profits Through Optimal Beer Selection  
Learning how to optimize your beer selection to exceed customer expectations can differentiate you from your competitors. Join our free webinar next week...
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Cocktail Barreling Worth Thinking About 
In Philadelphia, The Fat Ham has added two house barreled cocktails, always a risky venture, but took the next step and paired them with food - will it work...
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New Customer Attraction & Retention Promotional System 
Need a simple blueprint to attract more customers, double your loyal regulars, dominate the competition that will allow you to take more time off? Get this proven system...
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