Single Promotion/Party/Event

NYE Carnaval at Shade Lounge in W Scottsdale

November 17, 2011

Single Promotion/Party/Event of the Year Entry


Shade LoungeName of Club: Shade Lounge at W Scottsdale
Name of Event: NYE Carnaval at Shade Lounge in W Scottsdale
Location: Scottsdale, Ariz.
Ownership/Parent Company: Starwood Hotels
Square Footage: 12,386
Capacity/Seats: 835
Open Date: Oct. 28, 2008
Website: http://www.slentertainment.com

Every year W Scottsdale hosts the most high-class New Year’s party in the valley, and this year was no different then the last. Steve LeVine Entertainment & Public Relations turned the W Scottsdale into a ‘Carnaval’ celebration with over-the-top decorations, live performances from Cirque performers and several surprises along the way.

The Countdown was seen by all on a large white sail stretched across the end of the WET Deck. W Scottsdale resident DJ Soulman helped count down to the New Year and the “iconic moment” as the custom “W” mirror ball dropped and guests had their champagne glasses filled and ready for their toast to the New Year. At the stroke of midnight an amazing five-minute fireworks show lit up the sky. The fireworks show was the only fireworks show on New Year’s Eve anywhere in Scottsdale.

Shade Lounge

Steve LeVine Entertainment & Public Relations provided and set up all décor, booked and programmed all entertainment, coordinated the run-of-show and managed the event in its entirety.

Tickets to the event were $50 for women/$100 for men and include a hosted bar from 7:00 p.m. – 9:00 p.m



© 2014 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.