Single Promotion/Party/Event

Fourth Annual Sweet Dreams Charity Event at Shade Lounge

November 18, 2011

Single Promotion/Party/Event of the Year Entry


The Shade LoungeName of Club: Shade Lounge in the W Scottsdale
Name of Event: Fourth Annual Sweet Dreams Charity Event
Location: Scottsdale, Ariz.
Ownership/Parent Company: Starwood Hotels
Square Footage: 12,386
Capacity/Seats: 835
Open Date: Oct. 28, 2008
Website: http://www.slentertainment.com

The Fourth Annual Sweet Dreams charity event, presented by Mark Taylor Residential, spotlighted sweet shops from around the valley. Guests were invited to sample treats, sip on specialty drinks and enjoy live entertainment at the W Scottsdale’s WET Deck and Shade Lounge on Sept. 22, 2011.

The night opened up with a performance by national recording artist Kelley James, who had just finished a 31-city tour with national recording artists, O.A.R. Guests enjoyed hors d’oeuvres provided by Sushi Roku, gourmet desserts such as chocolates, French macaroons, dessert crepes, organic cookies, gelato and specialty cakes as well as specialty drinks by Belvedere Vodka. Entertainment was provided for the guests during the night in a wide variety of avenues, from a caricature artist to a silent auction.

The evening also featured a live performance by multi-platinum Grammy-nominated rap group Digital Underground, best known for their hit “The Humpty Dance,” who have sold more than 10 million albums.

All proceeds benefited Suns Nite Hoops, a non-profit organization offering life skills, educational advancement and job readiness to at-risk young men and their families by providing them with positive alternatives to drugs, gangs and violence. 



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