Single Promotion/Party/Event

AVICII at Governors Island

November 20, 2011

Single Promotion/Party/Event of the Year Entry


AvicciName of Club: Pacha NYC
Name of Event: Black & White Festival
Location: New York City
Ownership/Parent Company:
Square Footage: 30,000
Capacity/Seats: 2,600
Open Date: Dec. 9, 2005
Website: http://www.pachanyc.com

This past July, Governors Island was transformed into a pleasure palace for the senses, featuring the sights of the most eye-popping light, laser and video show in town, and the sounds of one of the world’s top DJs – AVICII - all under one giant tent.

The theme was white, behind the ecstatic rhythms and archangel melodies of rising superstar AVICII. The event completely sold out a month in advance; the five thousand energetic fans who were lucky enough to get tickets arrived on the island by ferry, dressed in all white.

The Swedish house Jedi has taken the global underground by storm with originals and remixes that paint the line between tough and lush, electro and trance. New material like the pitch-shifting "Sweet Dreams," which hands the Eurythmics original over to a possessed robot; and a full album of singles on Ultra (nine awesome cuts), shows that he's as prolific as he is inventive.



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