Resident DJ

DJ Chachi at SL

November 21, 2011

Resident DJ of the Year Entry


Name of DJ: DJ Chachi, Scott PetrizzoDJ Chachi
Name of Club: SL
Location: New York City, N.Y.
Square Footage: 2,200
Capacity/Seats: 250
Open Date: Sept. 14, 2009
Website: www.emmgroupinc.com

What started over a decade ago at small private parties in Long Island is now a full-time job, as Chachi continues to establish himself as one of the country’s most formidable DJs. Utilizing a diverse, open-format approach to music, Chachi now holds court at some of the country’s most popular clubs, as well as providing the aural memories to countless celebrities’ birthdays. In a short period of time, DJ Chachi has become as famous as the celebrities that rock out to him. When he was 13, a young DJ Chachi would accompany his older cousin, a DJ himself, to various parties and watch in awe and amazement as primitive equipment gave rise to joyful exuberance. “I used to carry my cousin’s records for him to gigs,” recalls the 26-year old.  “The setup was as bootleg as you could get. There was no fancy lighting or equipment, but it was raw. It was just people having fun and dancing to music they love.” 

Observing the tables led to practicing incessantly on them, cutting his teeth at local parties and eventually landing a gig at Exit, the famed NYC nightclub home to some of the most famous DJ’s in the world. At 18 years old, the fledging DJ was already spinning the famed red hip-hop room and destroying competition.

As the resume, increased, Chachi’s name became more synonymous with the hottest clubs in the hottest cities, including New York, the Hamptons, Las Vegas, Miami and the list goes on. His work has been profiled everywhere from Us Weekly and In Touch to New York Post and Philadelphia Daily News and he has a long transcended his status as “New York’s hottest DJ” into a national phenomenon. With the talent that always seems to surround him, one can be sure that they will be dancing in the club to some DJ Chachi originals in the very near future.

DJ Chachi has been SL’s resident DJ since the lounge opened during Fashion Week in 2009. SL a nightlife venture from EMM Group’s Eugene Remm, Mark Birnbaum and Michael Hirtenstein, is a modern-day ultra-lounge, where elements of New York’s glamorous, spirited nightlife scene are highlighted anew.

DJ Chachi

SL is a 2,200-square-foot boutique nightclub, whose two-part interior is thoughtfully designed to pay homage to the rich historical foundation on which it rests.  Upon entry, guests are greeted with a relaxed front bar area and a perimeter lined by plush banquet seating. To your left, an installation of custom bevel cut mirrored glass bricks cover the oversized back bar. Exposed Edison-style bulbs surround the reflective blocks, illuminating the bar area like an old-Hollywood vanity table while casting light and energy throughout the entire space. Intended for more relaxed revelry, this room perfectly accommodates those seeking an alternative evening experience.

Passing through an archway, one enters the exclusive Backroom, a high-energy, spellbinding space where guests are engulfed in dramatic lights and sounds that evolve throughout the evening. The walls are lined with beautiful configurations of segmented mirrors and screens that when backlit, bring added depth and visual interest to the space. This Feature Wall is enhanced by SL’s elaborate reflective ceiling, which provides patrons with an inclusive setting from all points of the venue.

A space that truly embraces the many phases of an evening out in New York, SL is a destination for guests from dinner to dawn with the energy of the space evolving and amplifying through the night. By cultivating a number of different styles within a single space, EMM Group aims to accommodate a varied crowd, making each room rich with its own character and appeal. Together they function cohesively to create an innovative nightlife experience.



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