Project Ethos at Axis RadiusNovember 21, 2011
Ongoing Promotion/Party/Event of the Year Entry
Name of Club: Axis Radius
Name of Event: Project Ethos
Location: Scottsdale, Ariz.
Ownership/Parent Company: Evening Entertainment Group
Square Footage: 12,000
Open Date: Nov. 1, 1997
Project Ethos produces red carpet events showcasing music, art and fashion all under one roof, in one night. By merging a fashion show, art gallery and live concert in one space, the night is a unique new experience for participants and attendees.
The event that took place at Scottsdale nightclub Axis-Radius was stop four in the eight-city tour, which included Las Vegas, New York City, Miami, Chicago and Los Angeles. In this journey to find new talent across the nation, five local designers were chosen to compete in the VitaminWater Zero sponsored “Flavor Fashionista Challenge.” Each designer was given a bottle of Vitamin Water Zero and $200 to design a garment inspired by their designated flavor of water. The winning designer, chosen by the audience in a live text-to-vote, took home a prize worth $3,000 in order to help them start their own collection.
Prior to the competition a runway show co-hosted by Arizona Cardinal Kerry Rhodes, with designs by Frederick's of Hollywood Swim, Cardiwrap by Kymaro, and local designer Rebecca Turley took place. Bikini-clad Frederick’s of Hollywood girls threw beach balls into the crowd as they walked down the runway and those who caught one received a free suit from the collection.