Industry Night at Side BarNovember 20, 2011
Ongoing Promotion/Party/Event of the Year Entry
Name of Club: Side Bar
Name of Event: Industry Night at Side Bar
Location: San Diego
Parent Company: RMD Group and NightlifeSD
Square Footage: 3,900
Open Date: May 15, 2009
Side Bar ultra-lounge, located in the Gaslamp District of San Diego, is the premier destination offering luxury nightlife and VIP entertainment to downtown San Diego for more than seven years and is considered to be the pioneer of San Diego nightlife.
With a recent $1 million remodel, Side Bar has revitalized its signature style and unrivaled entertainment that the ultra-lounge has became known for, debuting a glamorous art deco and modern destination with a continued focus on service. The dark, moody, and sexy ambiance with unexpected elements and surprising details, offers a casual, anytime space perfect to let loose for cocktail hour with friends or a high-energy hot spot for partygoers.
Side Bar is equally known for its weekly ongoing promotion – Industry Night at Side Bar. The Wednesday promotion is continually the stand-out night at Side Bar with a packed house full of San Diego locals who are typically behind the bar. Wednesday nights at Side Bar is their night to let loose like the weekend warrior partiers, the nights they’re usually working. Side Bar’s Industry Night goes a step above the common venue promotion by inviting Guest Bartenders in each Industry Night to take on bartending roles at Side Bar, serving up drinks at the guest location.
Guest bartenders at Industry Night include bartenders from other San Diego hot spots and favorite local dive bars as well as media influencers and local charity groups. Volunteers at Mama’s Kitchen bartended during an Industry Night to raise money for the non-profit organization and the editors of San Diego’s lifestyle Web site DiscoverSD.com guest bartended pulling in a huge attendance from their network. Side Bar also invites bartenders from other areas such as Los Angeles, Las Vegas, Orange County and Arizona to tend bar.
Reaching out to guest bartenders attracts new costumers to Side Bar, drawing in the guests bartenders’ networks including friends, family and colleagues. Also, the guest bartenders from different areas outside of San Diego not only bring new patrons to the venue, but also San Diego’s Gaslamp District.
Side Bar’s Wednesday night promotional night revenue sales continuously prove to surpass the sales of any other night of the week at Side Bar, generating a substantial 46% of total venue sales.
Side Bar offers a “no cover entry” to all industry guests on its promotional night, giving an exceptional price value for the weeknight experience. Extra value is delivered to clubgoers via: rotating DJs, discounted drink specials, bottle service packages and more, making every Wednesday night new, fresh and continually fun!