Get Lucky Mondays at Panama Joe's CantinaNovember 17, 2011
Ongoing Promotion/Party/Event of the Year Entry
Name of Club: Panama Joe's Cantina
Location: Long Beach, Calif.
Ownership/Parent Company: Baja Sharkeez Group
Square Footage: 5,000
Get Lucky Mondays is a twist on Panama Joe’s already successful locals' night promotion, and Long Beach locals keep returning each week in their pursuit of "getting lucky." The weekly event started last February when Nate Bernal took over the promotional planning for the night. The idea was to create buzz around a new promotion that would jump-start our normal locals crowd and keep things interesting for our patrons who are frequent visitors. Guests are made aware of the nightly specials and games as soon as they walk in and are given "locals" wristbands so they can easily be identified.
These guests can choose from one of two deals. The Coin Flip: If the guests call the coin toss correctly to the bartender, then that round of drinks is 1 cent each. If they lose, however, then the round is full price. Then there is the Dice Game during which the guest rolls a single six-sided die to determine the cost of each drink in the round they just ordered. Guests generally don’t remember when they had to pay $5 to $6 for a drink, but when they hit $1 or $2 for a round of drinks, excitement fills the bar and draws more attention to the specials. On top of that, we have a countdown on our TV screens every half hour. Much like a New Year's Eve countdown you would see on TV, but this one repeats every half hour. When the clock expires, we target birthday girls and attractive locals to get on top of the bar to spin the wheel. The wheel specials are priced very aggressively but only last for 5 minutes from after the spin. These specials include $1 jello shots and specialty shots and drinks from our primary sponsor SKYY spirits. This creates a rush to the bar and stimulates sales. From the girls spinning the wheel on the bar to the other games being played, excitement spreads and attracts more and more people to come in and "get lucky."
Get Lucky Monday, or GLM as it's become to be known, occurs weekly at Panama Joe's and on average doubles our Monday night sales from the previous year, sometimes even tripling them! Average head counts have gone from 60 to 70 people to a 200+ person average. The theme has given a fresh spin to the average locals night and has become the hottest locals night in the market. Out of sheer popularity with our regulars and staff, our Get Lucky Monday catch phrase has become “Monday…the new Friday…”