FIVE/TEN at Side BarNovember 20, 2011
Ongoing Promotion/Party/Event of the Year Entry
Name of Club: Side Bar
Name of Event: FIVE/TEN
Location: San Diego
Square Footage: 3,900
Open Date: May 15, 2009
Side Bar ultra-lounge, located in the Gaslamp District of San Diego, is the premier destination offering luxury nightlife and VIP entertainment to downtown San Diego for more than seven years and is considered to be the pioneer of San Diego nightlife.
With a recent $1 million remodel, Side Bar has revitalized its signature style and unrivaled entertainment that the ultra-lounge has became known for, debuting a glamorous art deco and modern destination with a continued focus on service. The dark, moody, and sexy ambiance with unexpected elements and surprising details, offers a casual, anytime space perfect to let loose for cocktail hour with friends or a high-energy hot spot for partygoers.
Side Bar has also made a mark on the nightlife industry with their summer promotion party FIVE/TEN. After recognizing a void for an ideal Sunday pool after party destination, Side Bar launched the FIVE/TEN after party on Memorial weekend, opening its doors from 5 to 10 p.m. every Sunday through Labor Day weekend. FIVE/TEN has quickly become San Diego’s “it” bar and lounge destination for the local warriors who continue their Sunday “Funday” party and for those that need a go-to venue before their late-night party begins.
Side Bar brings in various elements to maintain FIVE/TEN’s reputation as San Diego’s top summer Sunday after party bash while driving additional revenue. Elements range from bringing in a hot tub for the bargoers still in their swim suites to offering champagne spraying parties that include gifted Ponchos and endless supply of champagne bottles for purchase to spray. Additionally, the FIVE/TEN reputation has given Side Bar the ability to utilize the concept with variations to help promote special occasion parties throughout the year. Successful in both attendance and increased revenue, variations include their FIVEam/TENam parties, typically held on hand-selected holiday weekends from 5am to 10am. The early morning parties have quickly become an industry success resulting in maximum venue capacity by as early as 5am.
Side Bar’s personalized hospitality and service is one of the key contributing factors to the success to FIVE/TEN. Extensive preparation and training goes into the weekly parties in order to deliver the top-quality service that Side Bar is known for. Staff meetings and training takes place before each event providing the dedicated staff with an overview of each party, including the theme concept, party favors, guest list management, VIP bottle service guests, weather forecast, photographer details, DJ line-up and anything else that contributes to the high level personalized service. Unlike any other time of the year, by opening the venue on Sunday’s during the summer the popular FIVE/TEN parties have garnered an additional day of weekly record-breaking sales during the summer months.
Side Bar also provides the highest quality of product to its guests by carrying an array of premium brand spirits to satisfy every impulse including an extensive inventory of champagnes and large format bottles. With a standard $20.00 cover charge, Side Bar offers an exceptional price value for a unique party experience. Extra value is delivered to clubgoers via: rotating DJs / entertainment, drink specials, bottle service packages and more, making the summer after party fresh and continually full of surprises!
Side Bar opens Wednesday – Saturday at 6 p.m. with “Foreplay” Happy Hour from 6 to 9 p.m. For more information on Side Bar, visit www.sidebarsd.com or follow us on Twitter @sidebarsd.