Mega-Club

Culture Club

November 7, 2011

Mega-club of the Year Entry


Name of Club: Culture Club
Location: New York, N.Y.
Ownership/Parent Company: Robert Watman
Square Footage: 15,000
Website:www.cultureclub.com

Culture Club

After a four-year hiatus, Culture Club, New York’s one and only 80s and 90s mega-themed dance club, has re-opened its doors in a new Midtown location. Bringing the 80s back in true New York fashion, Culture Club offers a unique opportunity for nostalgic partygoers to relive the era when everything was just a little bit bigger, louder and brighter.

DÉCOR/APPEARANCE
Culture Club reopens as New York’s premier mega-club offering visitors and locals alike a chance to go back to the future in style with four floors featuring "Saturday Night Fever"-inspired dance floors. Upon entry, guests are greeted with black-lit walls boasting hand-painted Pac-Man-inspired drawings, a replica of Michael J. Fox’s DeLorean from "Back to the Future," as well as larger-than-life images from the decade’s classic movies including "The Breakfast Club," "Top Gun" and "Risky Business." Oversized Rubik’s cubes also hang from the ceiling, walls are lined with original tour memorabilia from 80s pop icon Debbie Gibson and images that pay homage to iconic musical performers such as Bon Jovi, Michael Jackson and Tina Turner.

Culture Club creator Robert Watman, has partnered with New York’s pop icon Debbie Gibson to be the clubs 80s brand ambassador and renowned fashion designer Nanette Lepore to design the staff’s uniforms – merging authentic fashion, music and pop culture from the decade into the venue.

"It is a natural thing for me to be the Ambassador of the 80s, if you will, and to help usher in a new era for Culture Club! It's first incarnation was big...but now is the time for Culture Club to thrive and be HUGE! " – Debbie Gibson.

Culture Club also will feature live performances from Debbie Gibson and other live acts on special Saturday nights. Perfect for singing along to our favorite tunes from the 80s and 90s, Culture Club features a different DJ on each floor, spinning songs from both decades - and more.

QUALITY OF TRAINING
The quality of training of each Culture Club employee exceeds those of clubs of its size. In addition to intimate training sessions, Culture Club employees are required to take a test on the club’s extensive 80s-themed cocktail menu. Culture Club also prepares its staff members by watching three hours of VH1’s “I love the 80s”.

Culture ClubBEVERAGE SELECTION
Culture Club guests can pull up a Pac-Man-inspired bar stool and sip on the club’s oldies-themed cocktails. Displayed on large TV screens, Culture Club’s drink menu boasts dozens of cocktail options including Gibson Girl, Purple Rain, Smurf-arita and the Ghostbuster in addition to a top-shelf bar on each floor.

Featured under each cocktail is a themed tag-line such as Top Gun, Feel the Need for Speed, Terminator, Hasta la Vista, Baby, Madonna, Like a Virgin… Yeah, Right!

For a complete list and image of the cocktail menu, please refer to the attached documents.

BUSINESS SUCCESS
Back by popular demand since the club closed its Downtown Manhattan location in 2007, Culture Club has seen immense success among visitors and locals alike. Since its grand reopening on Sept. 30, 2011, the club has hosted over 1,500 guests each weekend and reports first month revenues that exceed those received by the first generation of the club by over $50,000.

Proving that what’s old is new again, Culture Club packs anything and everything from the 80s into four mega floors – and takes guests back to the future all night long. Culture Club is open Thursday-Saturday from 9 p.m. to 4 a.m. and is located at 20 West 39th Street, between Fifth and Sixth Ave.


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