Halloween at XS Las VegasNovember 17, 2011
Single Promotion/Party/Event of the Year Entry
XS, the sophisticated nightclub at Encore at Wynn Las Vegas, celebrated a sinful holiday weekend with the return of the world’s largest talent for an unparalleled Halloween extravaganza that received rave reviews from guests, celebrities and media alike.
Leading electronic music news source Dancing Astronaut wrote, “XS Nightclub decided to go balls to the wall and absolutely destroy their lineup. You could book a room in the Wynn or Encore hotel and never even have to leave for the entire weekend. While new venues and different hotels add to the experience, are you really going to miss Avicii, Axwell, Alesso, Deadmau5 or Afrojack? That’s what we thought.”
Kicking off the weekend, Avicii proved why he remains one of the most sought-after DJs in both the United States and United Kingdom. His talent is continually showcased through his collaborations with pinnacle icons, including Tiësto, David Guetta and Sebastian Ingrosso. Avicii’s artistry on the decks set the tone for the explosive weekend as he dropped non-stop beats at the Friday-night affair featuring a “Fallen Angels” themed costume party.
On Saturday, Axwell, part of the three-person powerhouse Swedish House Mafia that leads the way in electronic music, kept the festivities flowing by wooing partygoers with a tantalizing, high-energy sound. This master of EDM craft continues to work with top names in the industry, including Coldplay, Adele and Usher, as well as create tracks with producers, such as Laidback Luke, Bob Sinclar and fellow Swedish House Mafia mates Steve Angello and Sebastian Ingrosso. The Saturday soiree attracted all saints and sinners for a “Dead Hollywood” themed evening.
Global phenomenon deadmau5 captivated thousands with his cutting-edge sound on Sunday night. An unforgettable experience that forever changed onlookers, deadmau5 engulfed partygoers in a multisensory experience through a one-of-a-kind set with specialty lighting and production. In homage to his award-winning track, XS hosted a “Ghosts ‘n’ Stuff” themed costume party in celebration of "All Hallows' Eve."
XS closed out the epic Halloween weekend with a “House of Horrors” themed bash to celebrate the frightful holiday and birthday of Resident DJ Afrojack.
The man of the hour was escorted into the venue by cocktail waitresses dressed in gory ensembles and joined the exclusive table behind the stage surrounded by enormous video screens that projected one-of-a-kind video to the audience. Afrojack met up with R&B singer and longtime friend and collaborator, Omarion, who was sporting a throwback jean jacket and oversized sunglasses. Also to be found within the group was blonde bombshell Holly Madison who was dressed as Disney’s Princess Ariel. The Vegas starlet completed her look with a seashell encrusted top and red streaks throughout her hair that was pinned back with a starfish shell.
After headlining a blowout party on the eve of Halloween, deadmau5 could not resist returning to the venue for another night of mayhem. Tricks were up his sleeve as he conjured up multiple costumes throughout the evening, including Indian feathers, a turtle shell, glowing mouse ears and even covered himself with camouflage.
Shortly after 1 a.m., the lights dimmed and music softened as the crowd erupted when a hooded DJ took the stage simultaneously turning up the base to reveal himself to thousands of partygoers. Hands flew up in the air as the crowd moved as one dancing to beats of Afrojack.
Toward the end of Afrojack’s set, Alesso joined him on stage as XS’ Managing Partner Jesse Waits presented a four-tier, black and gold shimmering cake to the Resident DJ, and the crowd wished the sensation a happy birthday. A cloud of confetti fell from the ceiling as Alesso took over the decks and Afrojack joined industry friends backstage for a monumental birthday celebration.
Following a full weekend review, popular electronic music blogs raved about the weekend lineup. Heist & Co. said, “XS Nightclub continues to prove that they are the #1 Las Vegas nightclub with the industry’s biggest names!” Le New Shit said, “Las Vegas and XS Nightclub continues to prove to the world that it is the new party capital for electronic dance music!”
Video footage of the weekend can be viewed at: http://youtu.be/PUYunk9slZU