Encore Beach ClubNovember 16, 2011
Dayclub of the Year Entry
Name of Club: Encore Beach Club
Location: Las Vegas
Ownership/Parent Company: Wynn Las Vegas and Las Vegas Nightlife Group
Square Footage: 55,000
Steve Wynn and nightlife impresario Sean Christie set a new standard for the Las Vegas pool scene when they opened Encore Beach Club, the 55,000-square-foot upscale adult-only pool, on Memorial Day weekend in 2010.
In May 2011, USA Today named Encore Beach Club best Adult Party Pool, and this past season’s numbers shattered records, out-performing Encore Beach Club’s wildly successful inaugural season with business up 100% year over year. It’s no wonder why.
Reminiscent of an upscale beach club in a celebrity playground like Ibiza or Saint Bart’s, the pristine Encore Beach Club is an opulent oasis featuring 40-foot palm trees surrounding three-tiered pools. A sophisticated and sexy retreat from the arid desert climate, party goers are lured to the oversized lily pads resting in shallow water. Twenty-six luxury cabanas and eight exclusive bungalows offer a more private experience outfitted with luxury amenities.
The highly trained staff anticipates and executes every detail. Smiling and friendly bikini-clad cocktail servers deliver signature specialty drinks and pitchers ($15 and $85 respectively) and set up and serve European-style bottle service of premium liquors ($465 to $16,000) and Champagne ($495 to $50,000) with professional precision. Each server is taken through extensive spirit knowledge and Champagne training and tested throughout the year. Several seasoned mixologists compete in area competitions, often contributing their own concoctions to Encore Beach Club’s Drinks menu.
As a dominant force in Las Vegas’ electronic music boon, Encore Beach Club continuously programs top artists from around the world and showcases their talents in a state-of-the-art DJ booth and audio system — by award-winning John Lyons Systems — delivering exceptionally rich, clear sound.
This past season saw superstar talent, including Resident DJs Kaskade, Calvin Harris, Grammy-winner Afrojack, R3hab, Sidney Samson, Pete Tong, Bingo Players and appearances by Deadmau5, will.i.am, Sebastian Ingrosso and more. In October 2011, Encore Beach Club was one of only two Las Vegas venues to make the Top 100 list in DJ Mag.
Signature parties include DAYSTAR Sundays with Kaskade and other top DJs and producers rotating Sundays throughout the season. Industry Beach on Mondays caters to the hard-working and fun-loving Las Vegas service-industry crowd. Thursday night’s Dip & Dance is a weekly nighttime pool party, and Recess Fridays are a weekly series of original themed parties, often with designer bikini giveaways. Saturdays feature sets by headlining DJs and producers.