Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where...Read more
Contributing Writer Since October 12, 2010
Steve Raye is Managing Partner of Brand Action Team, an Avon, Conn., marketing consulting company that specializes in wine, spirits and beer promotion. Agency clients include Pisco Portón, Heineken, Mandarine Napoléon and Austrian Wines. Steve began his career in the industry with Heublein, a predecessor to Diageo, managing brands including Finlandia and Smirnoff. He writes BATblog, a popular industry blog thebrandactionteam.blogspot.com.