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NCB Author

Ron Cates

Director of New Market Development

Ron Cates

An award-winning business leader, Ron Cates has developed a broad range of solutions for marketing professionals, small businesses, and nonprofit organizations, helping strengthen their customer and donor relationships.  Ron is a popular speaker and educator on topics including developing email marketing strategies, designing effective email communications, and maintaining powerful relationships with stakeholders. He has supported small business for decades and has an extensive background in marketing. A digital marketing pioneer, Ron has educated nearly 100,000 organizations on behalf of Constant Contact, and has presented at hundreds of high-profile conferences and events. In his position, Ron has the unique opportunity to interact with marketers of all kinds from across the country. Because of this experience in the field he is able to stay on the pulse of the newest trends and obstacles in the ever-changing world of online marketing. 

Nightclub & Bar Show Blog
See and Be Seen at the Nightclub & Bar Show   February 24, 2015
By: Ron Cates

When the events are always held at your place, you’re used to people coming to you. But when you’re the one attending the event it can be challenging to stand out in the crowd.

Social Takes a Back Seat to Email and Mobile Marketing Article
Social Takes a Back Seat to Email and Mobile Marketing    February 10, 2015
By: Ron Cates

Have you noticed that your social media engagement may have a slowed down a bit lately? It may not be you. Social media channels, most notably Facebook, have recently made changes that impact your bar or nightclub’s presence in your customers’ newsfeeds.

Crafting a Social Approach for the New Year Article
Crafting a Social Approach for the New Year   December 22, 2014
By: Ron Cates

The social media landscape has shifted. Again. Not wildly, but enough to have an impact on your bar. Three of the biggest changes for the New Year are:

Traditional and Social Media Marketing Strategies for Bars and Restaurants Article
The Best Marketing Mixer: Traditional and Social Media   December 2, 2014
By: Ron Cates

It's hard to believe a time without selfies, likes, fans, and followers as the dominant marketing vehicle. However, this doesn’t mean you should abandon traditional marketing for a pure social media play.

Measure Social Media Success Article
Measuring Your Social Media Success   October 21, 2014
By: Ron Cates

Here’s a quick and easy guide to analyzing your performance on the most popular social networks as well as email.

A 5 Step Plan to Drive Successful Integrated Online Campaigns Article
5 Step Plan to Drive Successful Marketing Online   September 30, 2014
By: Ron Cates

If you follow those five steps, you’ll be on your way to running an integrated online marketing campaign without piling on a ton of extra work.

Creative Ways to Promote Food and Beverage Online Article
7 Creative Ways to Promote F&B Online   September 2, 2014
By: Ron Cates

Marketers that are even remotely related to the food industry have been a bit gun-shy when it comes to promoting food and beverages. Here are seven ways to do it right.

Mobile Marketing through Customers Smartphones Article
Why A Customer’s Smartphone Is Your Best Marketing Device   August 5, 2014
By: Ron Cates

The key to driving successful mobile campaigns is to earn a place in your customers’ conversations. Dipping into the tip jar, here are five ideas for creating and executing mobile marketing campaigns.

Social Media Marketing Blog
Weighing in On the Art of Online Conversation   June 16, 2014
By: Ron Cates

The clumsy behavior that makes us laugh behind the bar is not too different from how some bars present themselves on social media.

Twitter Article
Twitter: Are You Killing It Or Is It Killing You?   April 29, 2014
By: Ron Cates

Following are some best practices for establishing credibility, building and keeping a following, and driving new business through Twitter.

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