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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Graph Article
Control Pour Costs and Watch Profits Rise!   April 10, 2012
By: Robert Plotkin

Keeping a finger on your bar’s financial pulse is best accomplished through analyzing your cost percentages, or what in bar jargon is referred to as pour cost. The following eight items cause pour costs to rise:

Blended Drinks Article
Cold, Fresh and Bursting With Flavor   March 27, 2012
By: Robert Plotkin

Blended concoctions are about the most advantageous and profitable type of drink you can market. When you consider that they’re usually lower in alcohol than most other types of mixed drinks, you’re left with the unmistakable conclusion that marketing blended drinks is good for business.

Sean Finter Article
Sean Finter, The Man Behind Barmetrix   March 27, 2012
By: Robert Plotkin

There are far too many times when getting some sound advice would make all the difference in the world. Yet finding that person when you’re in need can be as challenging as the business situation you find yourself in. Enter Sean Finter.

Robert Plotkin Blog
Top 10 Things to Do During a Slow Bar Shift   March 27, 2012
By: Robert Plotkin

Even though the occasional shift will be slow, you can still contribute to the general welfare of the business. Here’s my top 10 list of things to do behind a bar when you just can’t lean for one more minute:

Citrus Article
Flavored Syrups: Doing Fresh One Better   March 13, 2012
By: Robert Plotkin

The essential quality that all great cocktails share in common is sessionability. In response, bar chefs and master mixologists increasingly are using flavored syrups to propel their drinks into the “great” range. Low-cost and alcohol-free, syrups have become absolute necessities behind the bar.

Article
The 12 Most Fascinating New Gins   March 13, 2012
By: Robert Plotkin

Americans are rediscovering the simple elegance and wonderful complexity of Britain’s most famous export. In the event you missed the fanfare of initial release, the following are our choice of the most fascinating new gins that you likely haven’t heard of… yet:

Daiquiri Article
A Sub-Tropical Classic: The Fun-in-the-Sun Daiquiri   March 13, 2012
By: Robert Plotkin

The Daiquiri is a trend worth riding. It's easy to make well and loaded with exotic appeal. To help get you in a sub-tropical state of mind, here are the best-kept secrets behind America’s greatest Daiquiris:

Spilled Drink Article
Bartending Etiquette: Avoiding Blunders and Gaffes   March 13, 2012
By: Robert Plotkin

Let’s be honest, bad service stinks. Rankle our sensibilities, trod on our concepts of lounge etiquette and we’ll rebel. There are unwritten conventions governing professional bar conduct. You know most of them intuitively. Then why is it so many bartenders consistently step on these...more >>

Bar Manager Article
How Bar Managers Can Succeed   February 28, 2012
By: Robert Plotkin

It takes a lot of savvy to manage a bar or restaurant well, and frankly, not just anyone can pull it off. So what combination of knowledge and personal attributes does it take to produce an effective manager? Here’s our list of qualities:

Bloody Mary Article
The Bloody Mary Revival   February 28, 2012
By: Robert Plotkin

While still popularly served at brunch, the Bloody Mary has garnered a broader audience and often is seen at happy hours as an ideal pre-dinner cocktail. Check out these tips to a drink that's more like a meal with an attitude than a thirst quencher!



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