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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Blended Drinks Article
Bar Chefs Blend Summer Sizzlers   May 8, 2012
By: Robert Plotkin

As summer shifts into high gear, bar chefs and bartenders are faced with the seasonal challenge of slacking the nation’s thirst and doing so with flair, flavor and attendant profits. Selecting the right tools is crucial to the effort.

Cutoff Article
How to ‘Cut Off’ a Patron   May 8, 2012
By: Robert Plotkin

Bartenders and servers are in the best positions to decide whether or not to serve a patron another drink. Everyone involved in the operation must have a commitment to serving alcohol responsibly and protecting the safety of the clientele, as well as that of the public at large.

Mojito Article
Secrets to Making Signature Mojitos   May 8, 2012
By: Robert Plotkin

The Mojito is a proven crowd pleaser and an absolute must for every mixologist to perfect. To that end, the following are the best-kept secrets behind America’s greatest Mojitos:

Bartender theft Article
Spotting the Fingerprints of Theft   May 8, 2012
By: Robert Plotkin

Do you have a problem with theft behind the bar? Many in the bar business do. But if you’re waiting for a rise in your pour cost to alert you to a potential problem, you may be out of luck.

Article
Bubbly Champagne Cocktails   April 24, 2012
By: Robert Plotkin

In addition to the category’s namesake and founder, there are other classic and absolutely essential Champagne cocktails that must be sipped and savored to be fully appreciated. Here are a few:

Cork Article
Champagne Cocktails: Imbibe the Effervescence   April 24, 2012
By: Robert Plotkin

The new breed of Champagne libations is among the latest trends sweeping the country. These cocktails are light, effervescent and exceptionally delicious. So exceptional are these cocktails that they have the capacity of turning any night into something genuinely memorable.

Bartender Article
On-Premise Titans Sound Off   April 24, 2012
By: Robert Plotkin

We asked the leading experts in the on-premise sector about the things they see other beverage operators doing that make them cringe. Here’s what H. Joseph Ehrmann, Tammy La Nasa, Adam Seger and more had to say:

Robert Plotkin Blog
Solitary Diners are a Business Opportunity   April 24, 2012
By: Robert Plotkin

I am what is referred to as a business traveler. One of the downsides of traveling is having to dine alone. So why is it that from the moment I enter a restaurant alone, I’m treated like some pathetic excuse of a human being?

David Grapshi Article
David Grapshi, Tequila’s Unofficial U.S. Ambassador   April 24, 2012
By: Robert Plotkin

Few Americans know more about the tequila industry than David Grapshi, who has helped spearhead the category’s phenomenal growth in the United States. Grapshi thinks the traditional tequila-making trend is here to stay — here's why:

San Francisco Article
Inside the San Francisco World Spirits Competition   April 10, 2012
By: Robert Plotkin

Now in its 12th year, the San Francisco World Spirits Competition is arguably the most prestigious event of its kind. As one of the few fortunate enough to serve as judge, the competition is always the highlight of my year.



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