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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Bartender Article
On-Premise Experts Sound Off    June 5, 2012
By: Robert Plotkin

This is not a “one-size-fits-all” kind of industry. What works for one operator may be the kiss of death for another. That said, some operational behavior is so deleterious and counterproductive that it should be universally banished.

Aidan Demares Article
Aidan Demarest, The Business Barman in L.A.    June 5, 2012
By: Robert Plotkin

Aidan Demares, the Prince of Los Angeles is a brand ambassador for all-world Stolichnaya Elit Vodka; the owner of the recently opened bar, Neat; a noted spirits authority and judge at the San Francisco World Spirits Competition and co-owner of an esteemed beverage consultancy named Liquid Assets.

Bartenders Article
Potent Wisdom for New Bartenders   May 22, 2012
By: Robert Plotkin

What advice would you give a bartender working your bar for the first time? Following is a short list of things to cover in your bartender's initial pre-shift meeting:

Long Island Article
The Resurgent Long Island Iced Tea   May 22, 2012
By: Robert Plotkin

One of the mega-popular drinks of the 20th century is making a fast and furious comeback: the Long Island Iced Tea. Following are the best-kept secrets behind America’s greatest Long Islands:

Aaron DeFeo 1 Article
Aaron DeFeo, Celebrated Doctor of Mixology   May 22, 2012
By: Robert Plotkin

Tucson’s growing population of bartenders has given rise to a community of gifted mixologists. The dean of the city's bartenders is Aaron “Doc” DeFeo, beverage manager of the historic Hotel Congress and founder of the local USBG chapter.

Blended Drinks Article
Bar Chefs Blend Summer Sizzlers   May 8, 2012
By: Robert Plotkin

As summer shifts into high gear, bar chefs and bartenders are faced with the seasonal challenge of slacking the nation’s thirst and doing so with flair, flavor and attendant profits. Selecting the right tools is crucial to the effort.

Cutoff Article
How to ‘Cut Off’ a Patron   May 8, 2012
By: Robert Plotkin

Bartenders and servers are in the best positions to decide whether or not to serve a patron another drink. Everyone involved in the operation must have a commitment to serving alcohol responsibly and protecting the safety of the clientele, as well as that of the public at large.

Mojito Article
Secrets to Making Signature Mojitos   May 8, 2012
By: Robert Plotkin

The Mojito is a proven crowd pleaser and an absolute must for every mixologist to perfect. To that end, the following are the best-kept secrets behind America’s greatest Mojitos:

Bartender theft Article
Spotting the Fingerprints of Theft   May 8, 2012
By: Robert Plotkin

Do you have a problem with theft behind the bar? Many in the bar business do. But if you’re waiting for a rise in your pour cost to alert you to a potential problem, you may be out of luck.

Article
Bubbly Champagne Cocktails   April 24, 2012
By: Robert Plotkin

In addition to the category’s namesake and founder, there are other classic and absolutely essential Champagne cocktails that must be sipped and savored to be fully appreciated. Here are a few:



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