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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Lemon Drop Article
A Look at the Lemon Drop Revival    June 19, 2012
By: Robert Plotkin

Artists often draw inspiration from those who have preceded them. Mixologists do the same. As such, many contemporary drink makers draw inspiration from one of the most successful cocktails in the modern era—the Lemon Drop.

Martini Article
Daniel Smith, Bevinco's Man at the Point    June 19, 2012
By: Robert Plotkin

Until now, compiling detailed information about what transpires behind the bar has been a time-consuming and labor-intensive process. However, computer chip technology is primed and ready to change the way the bar business does business.

Improve Bartender Gratuities Article
Tips on Improving Bartenders Gratuities   June 5, 2012
By: Robert Plotkin

Tips make good nights better and bad nights tolerable. When you reach the point where you no longer appreciate getting tipped, it’s time to get out from behind the bar.

Article
The Best View in the House   June 5, 2012
By: Robert Plotkin

Working behind a bar is a great way to gain insight into the food and beverage experience. Life in the trenches comes with a fabulous view. You see and hear just about everything that can be seen or heard.

Bartender Article
On-Premise Experts Sound Off    June 5, 2012
By: Robert Plotkin

This is not a “one-size-fits-all” kind of industry. What works for one operator may be the kiss of death for another. That said, some operational behavior is so deleterious and counterproductive that it should be universally banished.

Aidan Demares Article
Aidan Demarest, The Business Barman in L.A.    June 5, 2012
By: Robert Plotkin

Aidan Demares, the Prince of Los Angeles is a brand ambassador for all-world Stolichnaya Elit Vodka; the owner of the recently opened bar, Neat; a noted spirits authority and judge at the San Francisco World Spirits Competition and co-owner of an esteemed beverage consultancy named Liquid Assets.

Bartenders Article
Potent Wisdom for New Bartenders   May 22, 2012
By: Robert Plotkin

What advice would you give a bartender working your bar for the first time? Following is a short list of things to cover in your bartender's initial pre-shift meeting:

Long Island Article
The Resurgent Long Island Iced Tea   May 22, 2012
By: Robert Plotkin

One of the mega-popular drinks of the 20th century is making a fast and furious comeback: the Long Island Iced Tea. Following are the best-kept secrets behind America’s greatest Long Islands:

Aaron DeFeo 1 Article
Aaron DeFeo, Celebrated Doctor of Mixology   May 22, 2012
By: Robert Plotkin

Tucson’s growing population of bartenders has given rise to a community of gifted mixologists. The dean of the city's bartenders is Aaron “Doc” DeFeo, beverage manager of the historic Hotel Congress and founder of the local USBG chapter.

Blended Drinks Article
Bar Chefs Blend Summer Sizzlers   May 8, 2012
By: Robert Plotkin

As summer shifts into high gear, bar chefs and bartenders are faced with the seasonal challenge of slacking the nation’s thirst and doing so with flair, flavor and attendant profits. Selecting the right tools is crucial to the effort.



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