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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Alcohol Free Martini Blog
Succeeding at Zero-Proof   July 31, 2012
By: Robert Plotkin

Today, people are more predisposed to socializing without alcohol. Research reveals that only 25% of consumers who dine out at full-service restaurants order some type of beverage alcohol, be it spirits, beer or wine.

Drew Levinson Article
Drew Levinson - An On-Premise Olympian   July 31, 2012
By: Robert Plotkin

In the on-premise world, no one better illustrates the type of hard work and commitment needed to succeed than Drew Levinson, beverage development manager for Wirtz Beverage Nevada, a liquor, beer and wine distributorship headquartered in Las Vegas.

Margarita Article
The Search for La Señorita Margarita    July 17, 2012
By: Robert Plotkin

There is a thin line between fact and fiction, a line that is often obscured with the passage of time. Such is the case surrounding the origin of the Margarita. As for the “who done it” part, lets take a look at all of the evidence.

Cocktail Article
Summer Drinks are Hot Items   July 17, 2012
By: Robert Plotkin

After a sweltering day laboring at the office or languishing in the afternoon heat on the freeway, your parched clientele will be looking to you for icy cold relief. To be truly successful though, your icy cold relief needs to be appreciably better than what the other guys are selling.

Bloddy Mary Article
Getting the Most Out of Your Drink Mixes   July 17, 2012
By: Robert Plotkin

While content to remain in the background and play a supporting role, drink mixes play a vital role in the success of your beverage operation.

Derek Brown Article
Derek Brown, Our Man in Washington   July 17, 2012
By: Robert Plotkin

The Columbia House and The Passenger are the brainchild of Derek Brown, one of the nation’s preeminent mixologists and spirits authorities. The two bars are a sanctuary for people who appreciate great spirits and classically prepared cocktails.

Spritz Article
Effervescence - The Unheralded Secret Ingredient   July 2, 2012
By: Robert Plotkin

Adding a fine spritz in a drink is a marvelous thing, a centuries old practice. Today, however, mixologists and bar chefs no longer think in terms of committing a splash of club soda to a cocktail.

liqueur and cordial Article
Exciting New Elixirs Stir Possibilities   July 2, 2012
By: Robert Plotkin

Most mixologists will attest the cocktail’s phenomenal renaissance is due in large part to the overlooked contributions of liqueurs and cordials. Their brilliant flavors and lush, satiny bodies temper the enthusiasm of high-octane spirits and provide the heart of most notable cocktails.

Scott Young Article
Looking for a Flip Response?   July 2, 2012
By: Robert Plotkin

Teaching your staff the secrets of flair bartending is like tapping into an unknown reservoir of excitement, grace and dazzling dexterity. Flair bartending is a time-proven means of wowing guests, building repeat business and driving sales to new heights.

Profitable Ideas Article
Long-Term Profit Tactics   July 2, 2012
By: Robert Plotkin

Even small ideas on how to make more money for your business are invaluable commodities. It only takes a few to make a big impact.



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