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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Glassware Article
Breaking the Cycle: Reducing Glassware Costs   August 14, 2012
By: Robert Plotkin

Outfitting the bar with glassware can cost you a tremendous amount of money over the course of a typical year. Glassware is fragile, expensive and capable of decimating the bottom line.

Manhattan Article
New Classy Cocktails Crafted with Fortified Wines   August 14, 2012
By: Robert Plotkin

The secret to the Manhattan’s enduring popularity can be largely attributed to the natural affinity between spirits and fortified wines. These wines—venerable products such as sherry, port, vermouth and Madeira—are imbued with tremendous flavors and lavishly textured bodies, making them...more >>

Sangria Article
Sangria - Summer's Ultimate Libation   August 14, 2012
By: Robert Plotkin

On those summer nights when the A/C isn’t cutting it, Manhattan-based consultant Jerri Banks advises you seek the sanctuary of Sangria.

Tiki Drink Article
The Mega-Trend Revival of Tiki    July 31, 2012
By: Robert Plotkin

Forecasting a mega-trend before it hits is like knowing next week’s stock quotes, an open invitation to financial success. One trend that’s now firmly entrenched on both of our coasts and headed inland—Tiki drinks.

Ice Article
Too Cool for School - What You Don't Know About Ice    July 31, 2012
By: Robert Plotkin

Shine a bright light in the eyes of an accomplished mixologist and he or she will eventually admit that ice is most important ingredient in cocktails.

Alcohol Free Martini Blog
Succeeding at Zero-Proof   July 31, 2012
By: Robert Plotkin

Today, people are more predisposed to socializing without alcohol. Research reveals that only 25% of consumers who dine out at full-service restaurants order some type of beverage alcohol, be it spirits, beer or wine.

Drew Levinson Article
Drew Levinson - An On-Premise Olympian   July 31, 2012
By: Robert Plotkin

In the on-premise world, no one better illustrates the type of hard work and commitment needed to succeed than Drew Levinson, beverage development manager for Wirtz Beverage Nevada, a liquor, beer and wine distributorship headquartered in Las Vegas.

Margarita Article
The Search for La Señorita Margarita    July 17, 2012
By: Robert Plotkin

There is a thin line between fact and fiction, a line that is often obscured with the passage of time. Such is the case surrounding the origin of the Margarita. As for the “who done it” part, lets take a look at all of the evidence.

Cocktail Article
Summer Drinks are Hot Items   July 17, 2012
By: Robert Plotkin

After a sweltering day laboring at the office or languishing in the afternoon heat on the freeway, your parched clientele will be looking to you for icy cold relief. To be truly successful though, your icy cold relief needs to be appreciably better than what the other guys are selling.

Bloddy Mary Article
Getting the Most Out of Your Drink Mixes   July 17, 2012
By: Robert Plotkin

While content to remain in the background and play a supporting role, drink mixes play a vital role in the success of your beverage operation.



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