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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Tequila Article
Sizzling New Blancos    August 28, 2012
By: Robert Plotkin

The surest way to assess the attributes of a tequila, mezcal, sotol or bacanora is to sample the distiller’s blanco, or unaged version. So in case you’ve missed the initial fanfare over their release, here is our take on new blancos destined for the fast track.

Courtroom Gavel Blog
Staying Off the Witness Stand    August 28, 2012
By: Robert Plotkin

I recently sat in on the deposition of a bar owner embroiled in a liquor liability civil suit. At issue was whether the defendant’s bartender had acted negligently when serving alcohol to the defendant who subsequently caused an accident that resulted in injuries to innocent third parties.

Back Bar Blog
Bar Backs - Cornerstones of the Bar Business   August 14, 2012
By: Robert Plotkin

To my way of thinking, a tour of duty as a bar back is the best way to become a bartender. You learn that bartending as a nightlong series of interactions and transactions interspersed with making a few hundred cocktails.

Glassware Article
Breaking the Cycle: Reducing Glassware Costs   August 14, 2012
By: Robert Plotkin

Outfitting the bar with glassware can cost you a tremendous amount of money over the course of a typical year. Glassware is fragile, expensive and capable of decimating the bottom line.

Manhattan Article
New Classy Cocktails Crafted with Fortified Wines   August 14, 2012
By: Robert Plotkin

The secret to the Manhattan’s enduring popularity can be largely attributed to the natural affinity between spirits and fortified wines. These wines—venerable products such as sherry, port, vermouth and Madeira—are imbued with tremendous flavors and lavishly textured bodies, making them...more >>

Sangria Article
Sangria - Summer's Ultimate Libation   August 14, 2012
By: Robert Plotkin

On those summer nights when the A/C isn’t cutting it, Manhattan-based consultant Jerri Banks advises you seek the sanctuary of Sangria.

Tiki Drink Article
The Mega-Trend Revival of Tiki    July 31, 2012
By: Robert Plotkin

Forecasting a mega-trend before it hits is like knowing next week’s stock quotes, an open invitation to financial success. One trend that’s now firmly entrenched on both of our coasts and headed inland—Tiki drinks.

Ice Article
Too Cool for School - What You Don't Know About Ice    July 31, 2012
By: Robert Plotkin

Shine a bright light in the eyes of an accomplished mixologist and he or she will eventually admit that ice is most important ingredient in cocktails.

Alcohol Free Martini Blog
Succeeding at Zero-Proof   July 31, 2012
By: Robert Plotkin

Today, people are more predisposed to socializing without alcohol. Research reveals that only 25% of consumers who dine out at full-service restaurants order some type of beverage alcohol, be it spirits, beer or wine.

Drew Levinson Article
Drew Levinson - An On-Premise Olympian   July 31, 2012
By: Robert Plotkin

In the on-premise world, no one better illustrates the type of hard work and commitment needed to succeed than Drew Levinson, beverage development manager for Wirtz Beverage Nevada, a liquor, beer and wine distributorship headquartered in Las Vegas.



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