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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


H. Joseph Ehrmann Article
Elixir Goes Green    October 23, 2012
By: Robert Plotkin

H. Joseph Ehrmann is a leading cocktail authority and the owner/operator of one of San Francisco’s popular landmarks, Elixir. What many people don’t know is in 2005 Elixir became one of the first 50 businesses in San Francisco to become a Certified Green Business.

Andrew Wells Article
Andrew Wells - America's Most Responsible Bartender   October 23, 2012
By: Robert Plotkin

Andrew Wells is exactly who you’d like to have working at your bar. Gregarious, talented and knowledgeable about the craft, Wells has what it takes to anchor any bartending staff.

Back Bar Article
Making a Clean Sweep — Keeping your Bar Spotless    October 9, 2012
By: Robert Plotkin

It is an unfortunate reality that bartenders loathe cleaning the bar. So, how can you best ensure that the staff keeps the facility up to code? Here are some insights that will help you achieve that objective.

Tequila Article
Magnificent New Añejo Tequilas   October 9, 2012
By: Robert Plotkin

World-class añejo tequilas are often described as noble, elegant and sophisticated. By law, these spirits are aged in oak barrels—typically charred American oak barrels—for a minimum of a year and up to a day less than three.

Bartender Blog
Let Your Voice Be Heard   October 9, 2012
By: Robert Plotkin

So bartenders, do you want someone to hear what you think? Do you want to share your insights and accrued knowledge about the business? Find out how here.

Scott Young Article
Scott Young - Perseverance Personified   October 9, 2012
By: Robert Plotkin

For all of the 1990s and most of the following decade, Scott Young was North America’s most recognizable flair bartender, trainer and educator. Between television appearances, trade show presentations and DVD training programs, few working bartenders garnered more ink or greater visibility.

Marcos Tello Article
Marcos Tello - LA's Man with a Plan   September 25, 2012
By: Robert Plotkin

Marcos Tello, likely the most accomplished bartender, mixologist and beverage consultant on the Left Coast, chose his career path at the age of five.

Tequila Blog
The Brands that Stole the Show   September 25, 2012
By: Robert Plotkin

For enthusiasts and aficionados, the Spirits of Mexico Competition held annually in San Diego is something like the Oscars and Olympics rolled into one.

Bartender Article
Why Bad Things Happen to Good Bars   September 25, 2012
By: Robert Plotkin

Doing something because “it’s the way it has been done in the past,” in reality, is to do something because it is familiar and may only serve to perpetuate a costly, inefficient or otherwise unfounded practice.

Rum Article
Resurgent Rum on the Charts with a Bullet   September 25, 2012
By: Robert Plotkin

Rum is once again on the charts with a bullet! Even in a relatively weak economy, the rum category continued to grow last year at an impressive 2.2%.



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