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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Dave Dronkers Article
Dave Dronkers — Our Man with the Social Media Plan   November 6, 2012
By: Robert Plotkin

Like many industries, the food and beverage business has been inexorably changed by the advent of social media. If you’re not up to speed on all that social media can do to increase your clientele and drive revenue, seek the counsel of someone who does.

Water Article
Bottled Waters: A Profitable Source of Added Revenue   October 23, 2012
By: Robert Plotkin

Don’t let their simplicity fool you. Bottled mineral waters comprise one of the fastest growing segments of the beverage industry, and simplicity perhaps best explains their ever-expanding popularity.

cappuccino Article
Exploring the Cappuccino World    October 23, 2012
By: Robert Plotkin

As the largest coffee-consuming nation, it was only a matter of time before this obsession led Americans directly to the satisfyingly rich flavor of Cappuccinos. Its popularity has never been higher and is a trend not likely to run out of steam.

H. Joseph Ehrmann Article
Elixir Goes Green    October 23, 2012
By: Robert Plotkin

H. Joseph Ehrmann is a leading cocktail authority and the owner/operator of one of San Francisco’s popular landmarks, Elixir. What many people don’t know is in 2005 Elixir became one of the first 50 businesses in San Francisco to become a Certified Green Business.

Andrew Wells Article
Andrew Wells - America's Most Responsible Bartender   October 23, 2012
By: Robert Plotkin

Andrew Wells is exactly who you’d like to have working at your bar. Gregarious, talented and knowledgeable about the craft, Wells has what it takes to anchor any bartending staff.

Back Bar Article
Making a Clean Sweep — Keeping your Bar Spotless    October 9, 2012
By: Robert Plotkin

It is an unfortunate reality that bartenders loathe cleaning the bar. So, how can you best ensure that the staff keeps the facility up to code? Here are some insights that will help you achieve that objective.

Tequila Article
Magnificent New Añejo Tequilas   October 9, 2012
By: Robert Plotkin

World-class añejo tequilas are often described as noble, elegant and sophisticated. By law, these spirits are aged in oak barrels—typically charred American oak barrels—for a minimum of a year and up to a day less than three.

Bartender Blog
Let Your Voice Be Heard   October 9, 2012
By: Robert Plotkin

So bartenders, do you want someone to hear what you think? Do you want to share your insights and accrued knowledge about the business? Find out how here.

Scott Young Article
Scott Young - Perseverance Personified   October 9, 2012
By: Robert Plotkin

For all of the 1990s and most of the following decade, Scott Young was North America’s most recognizable flair bartender, trainer and educator. Between television appearances, trade show presentations and DVD training programs, few working bartenders garnered more ink or greater visibility.

Marcos Tello Article
Marcos Tello - LA's Man with a Plan   September 25, 2012
By: Robert Plotkin

Marcos Tello, likely the most accomplished bartender, mixologist and beverage consultant on the Left Coast, chose his career path at the age of five.



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